Cmg Worldwide Company

Babe Ruth's daughter, Julia Ruth Stevens, used to get a royalty check every few years, about $100 apiece from companies that felt guilty about using her famous father's image. "Most people didn't bother to ask me for permission to use Daddy's name," Ruth Stevens said, "and there wasn't a lot I could do about it." Then she hired an agent. The 80-year-old now collects more than $100,000 a year. Many dead celebrities have more earning potential as pitchmen now than when they were alive.

CMG Worldwide, an international licensing and merchandising company, has moved into the top floor of the former Playboy Building in West Hollywood. The 10-story building, now known as 8560 Sunset Boulevard, recently opened as the first phase of the giant Sunset Millennium project, which will include a hotel, shops and a live-performance theater. Building owner Maefield Development Corp. completed an extensive renovation of the office tower on the Sunset Strip near La Cienega Boulevard.

For decades, Julia Ruth Stevens received very little in the way of royalty checks from companies that used images of her father, baseball player Babe Ruth, in their advertising campaigns. "Most people didn't bother to ask me for permission to use Daddy's name," Ruth Stevens said. Eventually, she hired an agent, and now the 80-year-old woman collects more than $100,000 a year in royalty payments. CMG Worldwide, a Fishers, Ind.

Babe Ruth's daughter, Julia Ruth Stevens, used to get a royalty check every few years, about $100 apiece from companies that felt guilty about using her famous father's image. "Most people didn't bother to ask me for permission to use Daddy's name," Ruth Stevens said, "and there wasn't a lot I could do about it." Then she hired an agent. The 80-year-old now collects more than $100,000 a year. Many dead celebrities have more earning potential as pitchmen now than when they were alive.

CMG Worldwide, an international licensing and merchandising company, has moved into the top floor of the former Playboy Building in West Hollywood. The 10-story building, now known as 8560 Sunset Boulevard, recently opened as the first phase of the giant Sunset Millennium project, which will include a hotel, shops and a live-performance theater. Building owner Maefield Development Corp. completed an extensive renovation of the office tower on the Sunset Strip near La Cienega Boulevard.

Forty-five years after her death, a dispute over who controls Marilyn Monroe's image has a former actress enlisting colleagues in the California Legislature to protect the blond bombshell and other dead celebrities from being improperly exploited. State Sen.

Bettie Page was plunging into the day's work: autographing pinups of herself in various Naughty Girl personas, with kitschy bangs, high heels, mesh hose and tasseled underwear. Nurse Bettie. Jester Bettie. Substitute Teacher Bettie. Maid Bettie. Voodoo Bettie. Cowgirl Bettie. Jungle Bettie. Wild Orchid Bettie. Banned in Boston Bettie. Crackers in Bed Bettie. The task ahead was arduous given her many ailments, including diabetes and stabbing pains in her back, legs and hands.

It could have been a scene out of "Ocean's Eleven." A luxury cruise ship, armed security guards, hidden cameras and a locked vault.

For decades, Julia Ruth Stevens received very little in the way of royalty checks from companies that used images of her father, baseball player Babe Ruth, in their advertising campaigns. "Most people didn't bother to ask me for permission to use Daddy's name," Ruth Stevens said. Eventually, she hired an agent, and now the 80-year-old woman collects more than $100,000 a year in royalty payments. CMG Worldwide, a Fishers, Ind.