January 15, 2013 |
A perennial target for critics of sugary drinks, Coca-Cola Co. took to prime-time TV broadcasts to acknowledge its role in the fattening of Americans - and to defend itself. In a two-minute advertisement that was to debut Monday night on cable news channels, the world's top beverage company addressed what it called the "complex challenge of obesity. " In a spot it called "Coming Together" - a similar phrase Starbucks Corp. used in the fall to try to get fiscal cliff negotiations moving - Coca-Cola showcased its efforts to be transparent about the nutritional content of its products and to expand its line of drinks with low or no calories.
April 5, 2005 |
The reelection of billionaire investor Warren E. Buffett to Coca-Cola Co.'s board should be opposed by the company's shareholders because his business ties pose a conflict, Institutional Shareholder Services, the biggest advisor to funds on proxy votes, said Monday. "We maintain our position that Mr. Buffett shouldn't serve on the audit committee due to his numerous transactional relationships with the company," ISS said in a statement.
February 14, 2008 |
Coca-Cola Co. on Wednesday reported a 79% jump in fourth-quarter profit and maintained its growth targets despite a slowing U.S. economy. The Atlanta-based company said it earned $1.21 billion, or 52 cents a share, for the three months ending Dec. 31, compared with a profit of $678 million, or 29 cents, a year earlier, when the company took a big impairment charge at its largest bottler. Excluding one-time items, Coca-Cola said it earned $1.36 billion, or 58 cents a share, higher than the 55 cents a share analysts surveyed by Thomson Financial were expecting.
August 21, 1985
U.S. District Judge Murray Schwartz of Wilmington, Del., agreed with a group of 40 small Coca-Cola bottlers that the company should divulge the formulas for Coke and other products. The bottlers are suing Coca-Cola over its pricing policies. Coca-Cola vowed that it would not disclose the 99-year-old recipe. The bottlers said they need the formulas to prove that Diet Coke is the same product as Coca-Cola.
January 28, 1986
The merger with JTL, which operates Coca Cola bottling companies in the West, will form the largest independent soft-drink bottler in the world. Terms of the agreement were not disclosed. The new company will operate in California, Oregon, Washington, Arizona, Colorado, Texas, Georgia, Florida, Michigan, Massachusetts and Rhode Island. Coca-Cola will own a majority of the equity in the company, but John T. Lumpton of Chattanooga, Tenn.
June 23, 2000 |
Coca-Cola Co., struggling to improve the diversity of its corporate culture amid accusations of discriminating against minorities, said it plans to extend health-care benefits to same-sex domestic partners of its U.S.-based employees. Atlanta-based Coca-Cola, the world's largest soft-drink company, said the policy will take effect Jan. 1.
June 6, 1989 |
A pharmacist has uncovered what is believed to be the first sign advertising Coca-Cola, one which set the stage for one of the most successful advertising efforts in the country, historians said. Dean Cox, owner of Young Brothers Pharmacy in Cartersville, said the 95-year-old Coca-Cola logo painted on the side of his century-old building was uncovered by restoration experts who chipped off 25 layers of paint. Old timers had told him the sign was there and a photo in an old hometown newspaper confirmed its existence.
February 13, 2009 |
Coca-Cola Co. said its fourth-quarter profit fell 18% as it felt the effect of the stronger dollar and took several write-downs, but the world's largest soft drink maker sold more of its products around the world. The results, including a 4% increase in worldwide case volume, beat Wall Street estimates, and Coca-Cola's shares rose $3.12 to $44.39. The Atlanta seller of Sprite, Fanta, VitaminWater, Minute Maid orange juice and Nestea also plans to accelerate spending cuts and said it would save $500 million a year by 2011.
May 9, 1985
Space shuttle astronauts will soon carry Coca-Cola into orbit for the first time thanks to a new high-tech "space can" that cost the soft-drink company more than $250,000 to develop, company officials said. The new can is the first container capable of dispensing carbonated beverages in the weightlessness of space, they added. Liquids now taken into space are non-carbonated and are carried in small plastic serving pouches and sipped through straws.
June 4, 1985 |
The first change in Coca-Cola's 99-year-old secret recipe is being ballyhooed with a media blitz of major cities that links Coke with milestones of U.S. history and major personalities and events in American culture. Coke is not alone, but its campaign is one of the biggest in the new swing of advertising toward patriotism--a trend that some advertising analysts believe cheapens and saps loftier virtues.