May 27, 1999 |
Diedrich Coffee Inc., moving to extend its operations throughout Southern California, said Wednesday that it will open 80 coffeehouses in the Los Angeles area. The Irvine-based company, which is seeking to establish itself as the No. 2 operator of coffeehouses behind industry giant Starbucks Coffee Co., said it has signed an agreement with a new company to set up the franchises. Under terms of the franchise deal, California Coffee Co.
October 30, 1998 |
Carl Jones, co-founder of Cross Colours--a hip but poorly managed urban clothing label that went out of business four years ago--is attempting a comeback. Jones has launched Juke Joint, an apparel line that includes shirts, sweaters, vests and dark-colored jeans. Two chains--Miller's Outpost and Mr. Raggs, which operates in the Midwest and Northwest--plan to test the line in 10 stores each. Jones has a marketing strategy, but this time he isn't relying solely on rap artists.
February 24, 1990 |
Back in 1969, four college students at Cal State Fullerton dreamed of opening a coffeehouse in Fullerton. In 1971, after two years of planning, they opened Rutabegorz, named after the rutabaga--a turnip-like vegetable. They wanted to bring to Orange County the Bohemian atmosphere found in the coffeehouses of New York and San Francisco.
January 29, 1995 |
When veteran book dealers Fred Dorsett and Paul Hunt learned that some friends were opening a coffeehouse in Long Beach, a literary bulb went off in their heads. Why not, they thought, supply the place with used books that patrons could browse through while sipping their double espressos. The books would provide an in-house reading trove and also be on sale at the coffeehouse, which was aptly christened the Library.
April 15, 1999 |
Marilyn Monroe and Joe DiMaggio sneaked through the place on their honeymoon. An MGM dressmaker jumped out the window a few stories up. Harry Houdini's widow, Bess, held rooftop seances on Halloween to summon the escape artist's spirit. And Elvis lived upstairs in what he called "Heartbreak Hotel." That kind of scintillating Hollywood history is what separates the All Star Theater Cafe & Speakeasy in the old Knickerbocker Hotel from all the other coffeehouses in Los Angeles.