YOU ARE HERE: LAT HomeCollectionsCoke


January 15, 2013 | By Tiffany Hsu, Los Angeles Times
A perennial target for critics of sugary drinks, Coca-Cola Co. took to prime-time TV broadcasts to acknowledge its role in the fattening of Americans - and to defend itself. In a two-minute advertisement that was to debut Monday night on cable news channels, the world's top beverage company addressed what it called the "complex challenge of obesity. " In a spot it called "Coming Together" - a similar phrase Starbucks Corp. used in the fall to try to get fiscal cliff negotiations moving - Coca-Cola showcased its efforts to be transparent about the nutritional content of its products and to expand its line of drinks with low or no calories.
Breaking an exclusive 43-year partnership with the Walt Disney Co., Coca-Cola Co. walked away from a new contract as the sole soft-drink supplier at Edison International Field of Anaheim for the upcoming baseball season. Instead, Disney said Tuesday, it has signed a 10-year agreement with Pepsi-Cola Co. Financial terms weren't disclosed. Coke had the right to match Pepsi's Edison Field offer, but decided the price was too high, opening the door for Pepsi to the Disney kingdom.
December 28, 2005 | Marla Dickerson, Times Staff Writer
The founders of the upstart cola maker Ajegroup know a thing or two about guerrilla marketing. When Shining Path rebels took to hijacking Coca-Cola Co. trucks in the late 1980s during Peru's civil war, the Ananos family started peddling its own line of soft drinks in recycled beer bottles to meet local demand. Today the company controls more than one-fifth of the cola market in Peru.
October 9, 2011 | By Henry Mance
Ketchup does not need to be kept in the fridge, apples sold in supermarkets may have been picked a year ago and there is no proof that hand gel can protect us from swine flu. If we act as if the reverse is true, it is because big consumer brands have bombarded our subconscious — and won. That is the argument of Martin Lindstrom in his latest book, "Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy," published by...
June 4, 1985 | From United Press International
The first change in Coca-Cola's 99-year-old secret recipe is being ballyhooed with a media blitz of major cities that links Coke with milestones of U.S. history and major personalities and events in American culture. Coke is not alone, but its campaign is one of the biggest in the new swing of advertising toward patriotism--a trend that some advertising analysts believe cheapens and saps loftier virtues.
September 16, 1990
Considering his decision to move "Twin Peaks" to Saturday night, I assume ABC's prime-time programmer is the same person responsible for "new Coke" and the Lotto 6-53 game. Jerrold Kazdoy, Studio City
October 23, 2013 | By Adam Tschorn
Soft-drink maker Coca-Cola has tapped L.A.-based designer/collaboration king Darren Romanelli , a.k.a. Dr. Romanelli, a.k.a. DRx  (big "r" little "x" -- like a doctor's Rx) to create a capsule collection of pieced-together retro Coke clothing found at flea markets and in vintage stores around the world. While news of the Coca-Cola by DRx collection has been out for a few days now (we mentioned it in Monday's Fashion News report ), the official reveal of the collection -- and launch party -- took place Tuesday night at New York City's New Museum, and we've finally had a chance to see some of the pieces in the collection.
May 26, 1985
People know that the Bushman with his Coke bottle, the girl with her frilly clothes, the man with the complete lack of coordination when around women, and the terrorists with their card-playing goons are all simply characters in a movie. Are any of these people portrayed completely realistically? So don't get bent out of shape about the black's role (whatever it is) in "The Gods" unless you cry about how the girl is made fun of, how scientists are made fun of, and how terrorists are made fun of . . . not to mention Coke.
Los Angeles Times Articles