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December 28, 2005 | Marla Dickerson, Times Staff Writer
The founders of the upstart cola maker Ajegroup know a thing or two about guerrilla marketing. When Shining Path rebels took to hijacking Coca-Cola Co. trucks in the late 1980s during Peru's civil war, the Ananos family started peddling its own line of soft drinks in recycled beer bottles to meet local demand. Today the company controls more than one-fifth of the cola market in Peru.
Breaking an exclusive 43-year partnership with the Walt Disney Co., Coca-Cola Co. walked away from a new contract as the sole soft-drink supplier at Edison International Field of Anaheim for the upcoming baseball season. Instead, Disney said Tuesday, it has signed a 10-year agreement with Pepsi-Cola Co. Financial terms weren't disclosed. Coke had the right to match Pepsi's Edison Field offer, but decided the price was too high, opening the door for Pepsi to the Disney kingdom.
March 5, 2012 | By Eryn Brown, Los Angeles Times / For the Booster Shots blog
In a letter to the U.S. Food and Drug Administration, the consumer watchdog group Center for Science in the Public Interest called on officials to ban the use of caramel coloring in popular soft drinks, citing a possible cancer risk.  This isn't the first time that CSPI has targeted the food additive that gives colas, including Coke and Pepsi, their familiar brown color. The organization first petitioned the FDA on the matter in 2011, noting that 2-methylimidazole and 4-methylimidazole, which form when sugar is mixed with ammonia and sulfites to create caramel coloring, had been shown to cause lung, liver and thyroid cancer in mice and rats.
June 4, 1985 | From United Press International
The first change in Coca-Cola's 99-year-old secret recipe is being ballyhooed with a media blitz of major cities that links Coke with milestones of U.S. history and major personalities and events in American culture. Coke is not alone, but its campaign is one of the biggest in the new swing of advertising toward patriotism--a trend that some advertising analysts believe cheapens and saps loftier virtues.
September 16, 1990
Considering his decision to move "Twin Peaks" to Saturday night, I assume ABC's prime-time programmer is the same person responsible for "new Coke" and the Lotto 6-53 game. Jerrold Kazdoy, Studio City
October 9, 2011 | By Henry Mance
Ketchup does not need to be kept in the fridge, apples sold in supermarkets may have been picked a year ago and there is no proof that hand gel can protect us from swine flu. If we act as if the reverse is true, it is because big consumer brands have bombarded our subconscious — and won. That is the argument of Martin Lindstrom in his latest book, "Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy," published by...
January 1, 2012 | By Alan Rappeport
Twice in his career of more than 30 years at Coca-Cola, Neville Isdell was offered positions at PepsiCo, the archrival soft drinks company and perennial No. 2 in the cola wars. For some, the rivalry was always a marketing myth, but for Isdell, who eventually rose to become Coke's chief executive, loyalty to the red team runs deep. "I have a belief system that when the Good Lord created the world, he created Coke No. 1 and Pepsi No. 2," Isdell writes in a new memoir, "Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand.
October 31, 2010 | By Andrew Leckey
Question: How will changes at Coca-Cola Co. affect my stock? Answer: Coca-Cola has been ranked the most valuable brand worldwide for the last 11 years by Interbrand, the global branding firm. The world's largest maker of soft drinks, the company sells more than 3,300 products in more than 200 countries. Almost three-fourths of its revenue is generated outside the U.S. For example, the company recently predicted its sales in Peru would hit $1 billion within five years.
April 12, 2002 | Dana Parsons
I visited my high school a few years ago in good ol' Omaha and was dismayed to see they'd torn out the old lockers, reconfigured the classrooms and, in short, remodeled the whole dadgum place. I prefer that things stay the same, even at the scene of my most tortured teenage moments. As jarring as those changes were, the biggest shocker was the vending machines in the student commons area. Soda pop machines on campus? Inside the school? During my high school days in the mid-1960s, vending machines on campus would have been about as likely as slot machines.
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