December 28, 2005 |
The founders of the upstart cola maker Ajegroup know a thing or two about guerrilla marketing. When Shining Path rebels took to hijacking Coca-Cola Co. trucks in the late 1980s during Peru's civil war, the Ananos family started peddling its own line of soft drinks in recycled beer bottles to meet local demand. Today the company controls more than one-fifth of the cola market in Peru.
March 11, 1998 |
Breaking an exclusive 43-year partnership with the Walt Disney Co., Coca-Cola Co. walked away from a new contract as the sole soft-drink supplier at Edison International Field of Anaheim for the upcoming baseball season. Instead, Disney said Tuesday, it has signed a 10-year agreement with Pepsi-Cola Co. Financial terms weren't disclosed. Coke had the right to match Pepsi's Edison Field offer, but decided the price was too high, opening the door for Pepsi to the Disney kingdom.
March 5, 2012 |
In a letter to the U.S. Food and Drug Administration, the consumer watchdog group Center for Science in the Public Interest called on officials to ban the use of caramel coloring in popular soft drinks, citing a possible cancer risk. This isn't the first time that CSPI has targeted the food additive that gives colas, including Coke and Pepsi, their familiar brown color. The organization first petitioned the FDA on the matter in 2011, noting that 2-methylimidazole and 4-methylimidazole, which form when sugar is mixed with ammonia and sulfites to create caramel coloring, had been shown to cause lung, liver and thyroid cancer in mice and rats.
January 1, 2012 |
Twice in his career of more than 30 years at Coca-Cola, Neville Isdell was offered positions at PepsiCo, the archrival soft drinks company and perennial No. 2 in the cola wars. For some, the rivalry was always a marketing myth, but for Isdell, who eventually rose to become Coke's chief executive, loyalty to the red team runs deep. "I have a belief system that when the Good Lord created the world, he created Coke No. 1 and Pepsi No. 2," Isdell writes in a new memoir, "Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand.
January 15, 2013 |
A perennial target for critics of sugary drinks, Coca-Cola Co. took to prime-time TV broadcasts to acknowledge its role in the fattening of Americans - and to defend itself. In a two-minute advertisement that was to debut Monday night on cable news channels, the world's top beverage company addressed what it called the "complex challenge of obesity. " In a spot it called "Coming Together" - a similar phrase Starbucks Corp. used in the fall to try to get fiscal cliff negotiations moving - Coca-Cola showcased its efforts to be transparent about the nutritional content of its products and to expand its line of drinks with low or no calories.
June 4, 1985 |
The first change in Coca-Cola's 99-year-old secret recipe is being ballyhooed with a media blitz of major cities that links Coke with milestones of U.S. history and major personalities and events in American culture. Coke is not alone, but its campaign is one of the biggest in the new swing of advertising toward patriotism--a trend that some advertising analysts believe cheapens and saps loftier virtues.
September 16, 1990
Considering his decision to move "Twin Peaks" to Saturday night, I assume ABC's prime-time programmer is the same person responsible for "new Coke" and the Lotto 6-53 game. Jerrold Kazdoy, Studio City
October 9, 2011 |
Ketchup does not need to be kept in the fridge, apples sold in supermarkets may have been picked a year ago and there is no proof that hand gel can protect us from swine flu. If we act as if the reverse is true, it is because big consumer brands have bombarded our subconscious — and won. That is the argument of Martin Lindstrom in his latest book, "Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy," published by...