January 1, 2012 |
Twice in his career of more than 30 years at Coca-Cola, Neville Isdell was offered positions at PepsiCo, the archrival soft drinks company and perennial No. 2 in the cola wars. For some, the rivalry was always a marketing myth, but for Isdell, who eventually rose to become Coke's chief executive, loyalty to the red team runs deep. "I have a belief system that when the Good Lord created the world, he created Coke No. 1 and Pepsi No. 2," Isdell writes in a new memoir, "Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand.
October 31, 2010 |
Question: How will changes at Coca-Cola Co. affect my stock? Answer: Coca-Cola has been ranked the most valuable brand worldwide for the last 11 years by Interbrand, the global branding firm. The world's largest maker of soft drinks, the company sells more than 3,300 products in more than 200 countries. Almost three-fourths of its revenue is generated outside the U.S. For example, the company recently predicted its sales in Peru would hit $1 billion within five years.
May 8, 2013 |
Coca-Cola is making major promises to fight obesity - ceasing advertisements directed at kids, slapping calorie counts on all its packaging - as the soda giant stares down a rising tide of concern over sugar-stuffed beverages. On Wednesday, as part of an initiative it's calling Coming Together, the Atlanta company made a series of pledges that also involved offering low- or no-calorie drinks globally and backing of physical activity programs. Coca-Cola said its new rules, announced in part to commemorate the brand's 127 th anniversary, will apply in more than 200 countries where it does business.
March 5, 2012 |
In a letter to the U.S. Food and Drug Administration, the consumer watchdog group Center for Science in the Public Interest called on officials to ban the use of caramel coloring in popular soft drinks, citing a possible cancer risk. This isn't the first time that CSPI has targeted the food additive that gives colas, including Coke and Pepsi, their familiar brown color. The organization first petitioned the FDA on the matter in 2011, noting that 2-methylimidazole and 4-methylimidazole, which form when sugar is mixed with ammonia and sulfites to create caramel coloring, had been shown to cause lung, liver and thyroid cancer in mice and rats.
June 4, 1985 |
The first change in Coca-Cola's 99-year-old secret recipe is being ballyhooed with a media blitz of major cities that links Coke with milestones of U.S. history and major personalities and events in American culture. Coke is not alone, but its campaign is one of the biggest in the new swing of advertising toward patriotism--a trend that some advertising analysts believe cheapens and saps loftier virtues.
September 16, 1990
Considering his decision to move "Twin Peaks" to Saturday night, I assume ABC's prime-time programmer is the same person responsible for "new Coke" and the Lotto 6-53 game. Jerrold Kazdoy, Studio City
May 26, 1985
People know that the Bushman with his Coke bottle, the girl with her frilly clothes, the man with the complete lack of coordination when around women, and the terrorists with their card-playing goons are all simply characters in a movie. Are any of these people portrayed completely realistically? So don't get bent out of shape about the black's role (whatever it is) in "The Gods" unless you cry about how the girl is made fun of, how scientists are made fun of, and how terrorists are made fun of . . . not to mention Coke.
April 24, 1989
Coke Agrees to Buy Stake in Australian Firm: Coca-Cola Co. would acquire at least 41% of a major Australian food and tobacco company, Amatil Ltd., under a proposed reorganization plan. The deal has been approved by the boards of Coke, Amatil and BAT Industries, which is Amatil's largest shareholder, but is subject to the approval of Amatil shareholders and Australian regulatory authorities. Under the proposal, Amatil would concentrate on its core business of snack foods and soft drinks and would spin off its tobacco interests into a new company.