March 11, 1998 |
Breaking an exclusive 43-year partnership with the Walt Disney Co., Coca-Cola Co. walked away from a new contract as the sole soft-drink supplier at Edison International Field of Anaheim for the upcoming baseball season. Instead, Disney said Tuesday, it has signed a 10-year agreement with Pepsi-Cola Co. Financial terms weren't disclosed. Coke had the right to match Pepsi's Edison Field offer, but decided the price was too high, opening the door for Pepsi to the Disney kingdom.
December 28, 2005 |
The founders of the upstart cola maker Ajegroup know a thing or two about guerrilla marketing. When Shining Path rebels took to hijacking Coca-Cola Co. trucks in the late 1980s during Peru's civil war, the Ananos family started peddling its own line of soft drinks in recycled beer bottles to meet local demand. Today the company controls more than one-fifth of the cola market in Peru.
May 8, 2013 |
Coca-Cola is making major promises to fight obesity - ceasing advertisements directed at kids, slapping calorie counts on all its packaging - as the soda giant stares down a rising tide of concern over sugar-stuffed beverages. On Wednesday, as part of an initiative it's calling Coming Together, the Atlanta company made a series of pledges that also involved offering low- or no-calorie drinks globally and backing of physical activity programs. Coca-Cola said its new rules, announced in part to commemorate the brand's 127 th anniversary, will apply in more than 200 countries where it does business.
October 23, 2013 |
Soft-drink maker Coca-Cola has tapped L.A.-based designer/collaboration king Darren Romanelli , a.k.a. Dr. Romanelli, a.k.a. DRx (big "r" little "x" -- like a doctor's Rx) to create a capsule collection of pieced-together retro Coke clothing found at flea markets and in vintage stores around the world. While news of the Coca-Cola by DRx collection has been out for a few days now (we mentioned it in Monday's Fashion News report ), the official reveal of the collection -- and launch party -- took place Tuesday night at New York City's New Museum, and we've finally had a chance to see some of the pieces in the collection.
March 5, 2012 |
In a letter to the U.S. Food and Drug Administration, the consumer watchdog group Center for Science in the Public Interest called on officials to ban the use of caramel coloring in popular soft drinks, citing a possible cancer risk. This isn't the first time that CSPI has targeted the food additive that gives colas, including Coke and Pepsi, their familiar brown color. The organization first petitioned the FDA on the matter in 2011, noting that 2-methylimidazole and 4-methylimidazole, which form when sugar is mixed with ammonia and sulfites to create caramel coloring, had been shown to cause lung, liver and thyroid cancer in mice and rats.
June 4, 1985 |
The first change in Coca-Cola's 99-year-old secret recipe is being ballyhooed with a media blitz of major cities that links Coke with milestones of U.S. history and major personalities and events in American culture. Coke is not alone, but its campaign is one of the biggest in the new swing of advertising toward patriotism--a trend that some advertising analysts believe cheapens and saps loftier virtues.
September 16, 1990
Considering his decision to move "Twin Peaks" to Saturday night, I assume ABC's prime-time programmer is the same person responsible for "new Coke" and the Lotto 6-53 game. Jerrold Kazdoy, Studio City
January 1, 2012 |
Twice in his career of more than 30 years at Coca-Cola, Neville Isdell was offered positions at PepsiCo, the archrival soft drinks company and perennial No. 2 in the cola wars. For some, the rivalry was always a marketing myth, but for Isdell, who eventually rose to become Coke's chief executive, loyalty to the red team runs deep. "I have a belief system that when the Good Lord created the world, he created Coke No. 1 and Pepsi No. 2," Isdell writes in a new memoir, "Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand.
October 31, 2010 |
Question: How will changes at Coca-Cola Co. affect my stock? Answer: Coca-Cola has been ranked the most valuable brand worldwide for the last 11 years by Interbrand, the global branding firm. The world's largest maker of soft drinks, the company sells more than 3,300 products in more than 200 countries. Almost three-fourths of its revenue is generated outside the U.S. For example, the company recently predicted its sales in Peru would hit $1 billion within five years.