December 28, 2005 |
The founders of the upstart cola maker Ajegroup know a thing or two about guerrilla marketing. When Shining Path rebels took to hijacking Coca-Cola Co. trucks in the late 1980s during Peru's civil war, the Ananos family started peddling its own line of soft drinks in recycled beer bottles to meet local demand. Today the company controls more than one-fifth of the cola market in Peru.
March 11, 1998 |
Breaking an exclusive 43-year partnership with the Walt Disney Co., Coca-Cola Co. walked away from a new contract as the sole soft-drink supplier at Edison International Field of Anaheim for the upcoming baseball season. Instead, Disney said Tuesday, it has signed a 10-year agreement with Pepsi-Cola Co. Financial terms weren't disclosed. Coke had the right to match Pepsi's Edison Field offer, but decided the price was too high, opening the door for Pepsi to the Disney kingdom.
June 4, 1985 |
The first change in Coca-Cola's 99-year-old secret recipe is being ballyhooed with a media blitz of major cities that links Coke with milestones of U.S. history and major personalities and events in American culture. Coke is not alone, but its campaign is one of the biggest in the new swing of advertising toward patriotism--a trend that some advertising analysts believe cheapens and saps loftier virtues.
September 16, 1990
Considering his decision to move "Twin Peaks" to Saturday night, I assume ABC's prime-time programmer is the same person responsible for "new Coke" and the Lotto 6-53 game. Jerrold Kazdoy, Studio City
January 1, 2012 |
Twice in his career of more than 30 years at Coca-Cola, Neville Isdell was offered positions at PepsiCo, the archrival soft drinks company and perennial No. 2 in the cola wars. For some, the rivalry was always a marketing myth, but for Isdell, who eventually rose to become Coke's chief executive, loyalty to the red team runs deep. "I have a belief system that when the Good Lord created the world, he created Coke No. 1 and Pepsi No. 2," Isdell writes in a new memoir, "Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand.
May 26, 1985
People know that the Bushman with his Coke bottle, the girl with her frilly clothes, the man with the complete lack of coordination when around women, and the terrorists with their card-playing goons are all simply characters in a movie. Are any of these people portrayed completely realistically? So don't get bent out of shape about the black's role (whatever it is) in "The Gods" unless you cry about how the girl is made fun of, how scientists are made fun of, and how terrorists are made fun of . . . not to mention Coke.
April 24, 1989
Coke Agrees to Buy Stake in Australian Firm: Coca-Cola Co. would acquire at least 41% of a major Australian food and tobacco company, Amatil Ltd., under a proposed reorganization plan. The deal has been approved by the boards of Coke, Amatil and BAT Industries, which is Amatil's largest shareholder, but is subject to the approval of Amatil shareholders and Australian regulatory authorities. Under the proposal, Amatil would concentrate on its core business of snack foods and soft drinks and would spin off its tobacco interests into a new company.
December 14, 2002 |
Coca-Cola Co. vowed Friday to stop making quarterly profit forecasts, calling Wall Street's preoccupation with near-term results a distraction from long-term planning. Giving short-term guidance to analysts "prevents a more meaningful focus on the strategic initiatives," said Douglas Daft, chief executive of the Atlanta-based soft drink giant. Dozens of other corporations already have ceased making earnings projections.