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SPORTS
March 12, 2014 | By Eric Pincus
Kobe Bryant has a new commercial spot for his latest Nike signature shoes, featuring the "Kobe light bulb. " Bryant's fictional light bulb, with filament in the form of the veteran guard's logo, is described as both unbreakable and capable of ending global warming. The ad is used to plug Bryant's "Kobe 9 Collection," which is billed as "the best collection since the invention of the collection. " The Lakers' all-star guard recently released a similar spot with a customized " Kobe piano . " Bryant is currently sidelined with a knee injury, with little chance to return with just over a month remaining in the regular season.
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NEWS
March 10, 2014 | By Susan Denley
Beyonce has joined a roster of powerful women -- including Jennifer Garner, Diane von Furstenberg, and Condoleezza Rice -- who are supporting Sheryl Sandberg's Lean In organization, which works to empower women. Bey has made an ad for the organization discouraging the use of the word "bossy" to describe ambitious women -- "I'm not bossy; I'm the boss," she says. [The Cut] Model Stacy Keibler -- George Clooney's former girlfriend -- married tech entrepreneur Jared Pobre in Mexico over the weekend.
CALIFORNIA | LOCAL
March 6, 2014 | Hailey Branson-Potts
Councilman John Duran and his gay colleagues on the West Hollywood City Council never expected a backlash when they voted recently to remove the rainbow flag from above City Hall. For Duran, who is gay, taking down the flag wasn't about slighting gays but sending a message about the city's diversity. "It's not just a city of gay men. It belongs to heterosexual people as well," he said. But the flag's removal in a place synonymous with gay life outraged many, and the city this week changed course, raising above City Hall a flag with a rainbow-colored city logo.
SPORTS
March 5, 2014 | By Mike DiGiovanna
TEMPE, Ariz. - There was a Nike photo shoot, the filming of a commercial for Major League Baseball, appearances on ESPN, MTV, Fox Sports 1 and Fox Sports West, and interviews with newspapers, websites and radio stations. Still to come is a Sports Illustrated cover photo shoot. Mike Trout has been busy this spring, the demands of stardom pulling the Angels center fielder in many directions, and negotiations with the team for a possible nine-figure contract extension provide yet another potential distraction.
BUSINESS
March 5, 2014 | By Soumya Karlamangla
With less than a month left for enrollment in Obamacare, California's insurance exchange is applying a major dose of peer pressure. In a new TV ad blitz, recent enrollees extol the benefits of having coverage for checkups or a serious illness. A man plays soccer with his sons, a musician carries his guitar down the street. "I'm in," young, fit-looking people say. "Are you in?" the announcer asks. This new marketing marks a more direct appeal to millions of uninsured Californians before open enrollment ends March 31. After March 31, people can't enroll in most health plans again until late fall.
TRAVEL
February 28, 2014 | By Charlie Vascellaro
Sure, there are changes in the ballclubs that populate Arizona's Cactus League, as those teams begin to mold themselves into contenders. But the biggest change this spring may be the new Cubs Park in Mesa. The park is part of the league's consolidation trend for the Phoenix area: The Chicago team's new home is at the busy junction of Arizona 101 and 202 loop highways on the Tempe-Mesa border. Some design elements will remind you of the Cubs' historic Wrigley Field. The left-field party deck is modeled after the famous rooftops of the Chicago neighborhood surrounding Wrigley.
CALIFORNIA | LOCAL
February 25, 2014 | By Elaine Woo
Who knows what danger lurks in your plumbing? If you grew up in Southern California after 1965 and watched any of the major TV channels, it's likely you know the answer: "Adee do!" Those words were drilled into pop-culture posterity by a series of campy commercials that played day and night for decades thanks to Jack Stephan, a flamboyant entrepreneur with a flair for marketing who founded two of the region's most heavily advertised plumbing companies. "He was the Cal Worthington of plumbing," Jack Stephan Jr. said of his father, who died of natural causes Saturday at Torrance Memorial Medical Center.
ENTERTAINMENT
February 21, 2014 | By Gerrick D. Kennedy
Vanilla Ice has made a career out of being embarrassing in a wholly self-aware way. The rapper's latest foray into cringe-inducing territory? Shucking and jiving for Kraft macaroni and cheese. Ice lends his “Ninja Rap” to a new commercial for pasta shaped like Teenage Mutant Ninja Turtles. The song appeared on the soundtrack to 1991's “Teenage Mutant Ninja Turtles II: The Secret of the Ooze,” and the branded mac likely coincides with a reboot of the live action film set to hit theaters later this year.
ENTERTAINMENT
February 19, 2014 | By Saba Hamedy
Here's an image you might not see every day: “The Bachelor” Juan Pablo Galavis selling appliances in upstate New York.  But as a favor to a friend, the ABC-TV reality show star does just that in a commercial for Rochester Appliance in Rochester, N.Y. Galavis, an Ithaca-born, Venezuela-raised former professional soccer player, made his reality show debut as a contestant on "The Bachelorette" in 2013. He didn't win then-bachelorette Desiree Hartsock's heart, but he did land a second chance at love on the current season, which premiered in January.
ENTERTAINMENT
February 7, 2014 | By Meg James
The lighting of the Olympic flame in Russia will launch a nearly $900-million bet by U.S. advertisers that this year's Winter Games will become a feel-good event for television audiences. Leading up to Friday's official opening of the XXII Olympic Winter Games, most of the attention has centered on difficulties - and not the athletes. The Sochi athletic competitions will be unfolding against a backdrop of threats of terrorist attacks, allegations of corruption, tense U.S.-Russia relations and protests over Russia's controversial anti-gay laws.
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