Concord Camera Corp

The affordable cameras made by Vivitar Corp. are well-known to consumers, but getting a clear picture of Vivitar's own prospects is a tough call these days. That's because the Chatsworth-based company, whose 35-millimeter cameras remain one of the dominant brands in the United States, is in the process of being sold for the third time in six years. Vivitar, after being owned by an Australian firm and now by a British concern, is supposed to be sold to tiny Concord Camera Corp. of Avenel, N. J.

The affordable cameras made by Vivitar Corp. are well-known to consumers, but getting a clear picture of Vivitar's own prospects is a tough call these days. That's because the Chatsworth-based company, whose 35-millimeter cameras remain one of the dominant brands in the United States, is in the process of being sold for the third time in six years. Vivitar, after being owned by an Australian firm and now by a British concern, is supposed to be sold to tiny Concord Camera Corp. of Avenel, N. J.

Vivitar Corp.'s parent company is still looking for a buyer for the Chatsworth-based camera maker now that the proposed sale of Vivitar to Concord Camera Corp. has collapsed. Gestetner Holdings PLC of Britain, which purchased Vivitar and the Australian-based Hanimex photographic-products business in early 1990, had planned to sell them to Concord for $51 million in cash and Concord stock. But Concord, an Avenel, N.J.