July 26, 1989 |
That envelope stuffed with discount coupons may be junk mail to you, but it's become a cost-effective way for a growing number of small businesses to get inside your home to peddle their products. It has also become a gold mine for Money Mailer, a Huntington Beach direct-mail firm that specializes in helping proprietors of small businesses band together to pitch their wares in one mailing. Money Mailer is one of a few national firms that specialize in what is called "cooperative" advertising.
May 17, 2012 |
Skechers has agreed to pay $40 million to consumers who purchased its rocker-bottom shoes under the mistaken belief that the shoes would help give them Kim Kardashian's booty or Joe Montana's stamina. So how do you get your piece of the payout if you purchased the shoes months, if not years ago, and don't have a receipt? No problem. This refund relies largely on the honor system. Anyone who purchased the company's line of Shape-Up shoes -- or its Resistance Runners, Tone-ups or Toners -- is entitled to a partial refund whether they have proof of purchase or not, officials said Thursday.
February 21, 2014 |
Early last year, Scott Tannen and his wife, Missy Tannen , were shopping for sheets when they experienced firsthand the confusion that comes in trying to find quality sheets. “I just wanted a beautiful, soft set of white sheets,” Missy Tannen said. “Every display was full of nebulous buzzwords like 'thread count,' and the prices seemed really high. The longer I stared at the shelves, the more confused I became. I had no confidence that I would walk out of the store with something great.” Motivated by that shopping experience, the couple founded Boll & Branch in January in an effort to offer 100% organic cotton sheets directly to consumers from Chetna Organic, an Indian cooperative that supports sustainable farming and community development.
February 1, 2013 |
Toyota, Ford and Honda ranked highest in a consumer survey of brand perception by Consumer Reports, and Tesla - the Palo Alto-based maker of electric cars - made the Top 10. The best brands list largely mirrors the survey from last year, in which the top six brands finished in the same order, according to the product-testing organization and consumer magazine, which released the results Friday. Scoring worst in the survey were Mitsubishi and Toyota's Scion brand - tying for last place - and Ram trucks, scoring third worst.
February 25, 2014 |
Consumer confidence retreated in February as fewer Americans expressed optimism about near-term economic conditions, the Conference Board reported Tuesday. The consumer confidence index fell to 78.1, down from 79.4 in January. The drop was primarily in its expectations index -- which measures consumers' expectations of economic activity in the next six months. The survey found that consumers had "concern over the short-term outlook for business conditions, jobs and earnings,” said Lynn Franco, director of economic indicators.
February 15, 2013 |
Consumer sentiment rebounded solidly early in February after a disappointing showing the previous two months, according to a survey released Friday. The monthly Thomson Reuters/University of Michigan consumer sentiment index rose to 76.3, up from 73.8 in January. Quiz: How much do you know about looming federal budget cuts? The readings in December and January were weighed down by Americans' concerns about the potential drag from the so-called fiscal cliff, which federal lawmakers averted with a last-minute deal.