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March 3, 2014 | By Salvador Rodriguez
In what may be the first social media marketing campaign by Apple, the Cupertino, Calif., tech company appears to have turned to Tumblr to advertise the iPhone 5c. A recently launched Tumblr blog called isee5c features five 15-second video clips that each advertises a different color version of the iPhone 5c, Apple's $99 smartphone.  Apple hasn't officially taken credit for the colorful Tumblr page, but isee5c is stylized in a way that...
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BUSINESS
May 24, 2013 | By Salvador Rodriguez
Not one to be outdone, Amazon.com has become the latest tech giant to reveal plans for new, outlandish headquarters. The online retailer wants to literally bring the "Amazon" to downtown Seattle with a building that features three glass-dome, greenhouse-like structures capable of housing "mature trees," according to the plans the company filed with the city. Amazon said it believes a park-like and plant-rich environment would provide its employees with many positives "that are not often found in a typical office setting.
BUSINESS
November 22, 2013 | By Salvador Rodriguez
Apple has begun selling unlocked iPhone 5s smartphones that have no SIM card. The device may appeal to users who frequently travel abroad or simply don't like being tied to carrier contracts. The Cupertino, Calif., tech giant updated its online store to add the unlocked, no SIM card option this week. Apple is selling 16 GB, 32 GB and 64 GB versions for $649, $749 and $849, respectively. The new version of the iPhone 5s is compatible with GSM networks, which include T-Mobile and AT&T.
BUSINESS
January 13, 2014 | By Salvador Rodriguez
Apple devices are still in high demand -- just ask New York City thieves. Products by the Cupertino, Calif., company, such as iPhones and iPads, accounted for more than 18% of New York's grand larcenies in 2013, according to a report by the Wall Street Journal that cites the New York Police Department. In total, more than 8,000 Apple devices were stolen last year, leading to a 13% increase in grand larceny arrests compared with 2012. PHOTOS: Top 10 tech fails of 2013 The NYPD said thieves usually snatch the gadgets while on public transportation -- where users have their devices out and aren't paying close enough attention to their surroundings.
BUSINESS
September 10, 2013 | By Chris O'Brien and Andrea Chang
CUPERTINO, Calif. - Whether the "c" in iPhone 5c stands for color or China, the launch of a plastic cellphone marks one of the biggest strategic shifts for Apple since the company began the smartphone revolution six years ago. Though the announcements made Tuesday at Apple's headquarters were relatively modest in scale, the tech giant seemed to be signaling that it was intent on recapturing lost momentum in China. Although a rumored deal with that nation's largest carrier was not announced at the event, analysts are expecting it to be confirmed soon, possibly at a separate media event being held in Beijing on Wednesday.
BUSINESS
July 23, 2013 | By Andrea Chang
Apple Inc. reports its third-quarter financial results after the markets close Tuesday, and expectations for the tech giant aren't high. A prolonged product drought has dampened the fervor that had surrounded the company over the last few years, with consumers and investors alike eager for something new. In the absence of that, and combined with stiff competition from rivals selling newer products often at lower price points, Apple's sales reportedly...
BUSINESS
July 18, 2013 | By Salvador Rodriguez
A patent issued this week may signal that Apple is getting closer to using a super-strong alloy to build its iPhone and other devices. The U.S. Patent and Trademark Office issued a patent for "bulk amorphous alloy sheet forming processes" to Crucible Intellectual Property. That company is a subsidiary of Liquidmetal Technologies, which teamed up with Apple a few years back to develop its trademarked Liquidmetal alloy material for the Cupertino, Calif., tech giant's technologies.
BUSINESS
April 22, 2014 | By Salvador Rodriguez
Leave it to Apple to celebrate Earth Day by kicking off new device recycling programs while also taking a shot at one of its biggest rivals. The Cupertino tech company on Tuesday ran an Earth Day ad in numerous newspapers around the world, including The Times, that challenges its competitors to adopt the same environmentally friendly policies that Apple has. "There are some ideas we want every company to copy," the ad reads in large letters....
BUSINESS
July 29, 2013 | By Salvador Rodriguez
A report released Monday accuses a major Apple supplier of labor abuse, saying employees are working too many hours and doing so in unsafe conditions, among other claims. China Labor Watch, a nonprofit group, alleges that three factories for Pegatron Group are in violation of numerous labor rights. The report says the factories are violating women's rights, have underage labor, poor and unsafe working conditions, insufficient wages and also discriminate in their hiring. The 62-page report also says Pegatron is working its employees longer than Apple's 60-hour workweek rule and longer than China's 49-hour statutory limit.
BUSINESS
September 20, 2013 | By Salvador Rodriguez, This post has been updated. See note below.
Long lines and sold-out devices: It's Apple's iPhone release day. The Cupertino tech company has begun selling the new versions of the iPhone across the world, and already, some locations have sold out of some models. [Update, 9:50 a.m. PDT Sept. 20: Fights have also broken out at an Apple store in Pasadena, leading to at least two arrests, police said. Police arrested George Westbrook, 23, of Compton and Lamar Mitchell, 43, of Pasadena for fighting in line outside of the store, Pasadena Police Lt. Jason Clawson said.
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