March 3, 2014 |
In what may be the first social media marketing campaign by Apple, the Cupertino, Calif., tech company appears to have turned to Tumblr to advertise the iPhone 5c. A recently launched Tumblr blog called isee5c features five 15-second video clips that each advertises a different color version of the iPhone 5c, Apple's $99 smartphone. Apple hasn't officially taken credit for the colorful Tumblr page, but isee5c is stylized in a way that...
December 24, 2013 |
Two technologies acquired by Apple earlier in 2013 were revealed this week: BroadMap and Catch. Apple's acquisitions were reported by 9to5Mac and later confirmed by Apple to AllThingsD . BroadMap specialized in mapping data; Catch was a cloud-based note-taking app. In the case of BroadMap, Apple acquired the company's team and technology but not the actual company or its name. The BroadMap deal likely occurred in the first half of 2013, and Apple may be using the firm's technology to improve Apple Maps, according to 9to5Mac.
November 22, 2013 |
Apple has begun selling unlocked iPhone 5s smartphones that have no SIM card. The device may appeal to users who frequently travel abroad or simply don't like being tied to carrier contracts. The Cupertino, Calif., tech giant updated its online store to add the unlocked, no SIM card option this week. Apple is selling 16 GB, 32 GB and 64 GB versions for $649, $749 and $849, respectively. The new version of the iPhone 5s is compatible with GSM networks, which include T-Mobile and AT&T.
September 10, 2013 |
CUPERTINO, Calif. - Whether the "c" in iPhone 5c stands for color or China, the launch of a plastic cellphone marks one of the biggest strategic shifts for Apple since the company began the smartphone revolution six years ago. Though the announcements made Tuesday at Apple's headquarters were relatively modest in scale, the tech giant seemed to be signaling that it was intent on recapturing lost momentum in China. Although a rumored deal with that nation's largest carrier was not announced at the event, analysts are expecting it to be confirmed soon, possibly at a separate media event being held in Beijing on Wednesday.
July 23, 2013 |
Apple Inc. reports its third-quarter financial results after the markets close Tuesday, and expectations for the tech giant aren't high. A prolonged product drought has dampened the fervor that had surrounded the company over the last few years, with consumers and investors alike eager for something new. In the absence of that, and combined with stiff competition from rivals selling newer products often at lower price points, Apple's sales reportedly...
July 18, 2013 |
A patent issued this week may signal that Apple is getting closer to using a super-strong alloy to build its iPhone and other devices. The U.S. Patent and Trademark Office issued a patent for "bulk amorphous alloy sheet forming processes" to Crucible Intellectual Property. That company is a subsidiary of Liquidmetal Technologies, which teamed up with Apple a few years back to develop its trademarked Liquidmetal alloy material for the Cupertino, Calif., tech giant's technologies.
July 29, 2013 |
A report released Monday accuses a major Apple supplier of labor abuse, saying employees are working too many hours and doing so in unsafe conditions, among other claims. China Labor Watch, a nonprofit group, alleges that three factories for Pegatron Group are in violation of numerous labor rights. The report says the factories are violating women's rights, have underage labor, poor and unsafe working conditions, insufficient wages and also discriminate in their hiring. The 62-page report also says Pegatron is working its employees longer than Apple's 60-hour workweek rule and longer than China's 49-hour statutory limit.
April 22, 2014 |
Leave it to Apple to celebrate Earth Day by kicking off new device recycling programs while also taking a shot at one of its biggest rivals. The Cupertino tech company on Tuesday ran an Earth Day ad in numerous newspapers around the world, including The Times, that challenges its competitors to adopt the same environmentally friendly policies that Apple has. "There are some ideas we want every company to copy," the ad reads in large letters....
September 20, 2013 |
Long lines and sold-out devices: It's Apple's iPhone release day. The Cupertino tech company has begun selling the new versions of the iPhone across the world, and already, some locations have sold out of some models. [Update, 9:50 a.m. PDT Sept. 20: Fights have also broken out at an Apple store in Pasadena, leading to at least two arrests, police said. Police arrested George Westbrook, 23, of Compton and Lamar Mitchell, 43, of Pasadena for fighting in line outside of the store, Pasadena Police Lt. Jason Clawson said.
January 6, 2014 |
SAN FRANCISCO -- Under pressure from shareholders who say the company has too many white men in its upper ranks, Apple has taken a step toward add more female and minority directors to its board. The Cupertino, Calif., company added new language to the board charter to say it plans to consider women and minorities as board candidates. Apple made the move after shareholders Trillium Asset Management and the Sustainability Group expressed disappointment that Apple has only one woman on its eight-member board and only one woman on its executive team reporting to Chief Executive Tim Cook.