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D Arcy Masius Benton Bowles Company

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BUSINESS
May 21, 1998 | DENISE GELLENE
Advertiser: Pacific Bell Agency: D'Arcy Masius Benton & Bowles, St. Louis Challenge: Convince privacy-conscious Californians that caller ID has advantages. The Ads: PacBell uses humor in four television commercials for caller ID, a service that displays a caller's phone number (and the identity of the person assigned the number) on a special screen when the phone rings. Three of the ads revolve around a medieval knight who opens the castle door without checking to see who's knocking.
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BUSINESS
October 13, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
A big chunk of the 1992 Summer Olympics' "Pay-Per-View" ad campaign was handed on Friday to the Los Angeles agency D'Arcy Masius Benton & Bowles. Executives at the agency declined to reveal the size of the deal, but industry sources estimate it to be more than $10 million. Now, DMB&B, which already places ads for Burbank-based NBC Television, suddenly has its eyes on Barcelona. That's where clients NBC and Cablevision will oversee round-the-clock Olympic coverage on three cable channels.
BUSINESS
May 21, 1998 | DENISE GELLENE
Advertiser: Pacific Bell Agency: D'Arcy Masius Benton & Bowles, St. Louis Challenge: Convince privacy-conscious Californians that caller ID has advantages. The Ads: PacBell uses humor in four television commercials for caller ID, a service that displays a caller's phone number (and the identity of the person assigned the number) on a special screen when the phone rings. Three of the ads revolve around a medieval knight who opens the castle door without checking to see who's knocking.
BUSINESS
October 13, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
A big chunk of the 1992 Summer Olympics' "Pay-Per-View" ad campaign was handed on Friday to the Los Angeles agency D'Arcy Masius Benton & Bowles. Executives at the agency declined to reveal the size of the deal, but industry sources estimate it to be more than $10 million. Now, DMB&B, which already places ads for Burbank-based NBC Television, suddenly has its eyes on Barcelona. That's where clients NBC and Cablevision will oversee round-the-clock Olympic coverage on three cable channels.
BUSINESS
July 20, 1988 | BRUCE HOROVITZ, Times Staff Writer
NBC, the nation's top-rated television network, pulled the plug on one Los Angeles advertising agency Tuesday and hired another to handle part of its $29-million network advertising business. The network abruptly fired AC&R/CCL Advertising and hired the Los Angeles office of the New York ad firm D'Arcy Masius Benton & Bowles. The agency switch, which will take effect Sept. 1, took the Los Angeles ad community by surprise.
BUSINESS
July 26, 1988
Last year, executives at the ad firm D'Arcy Masius Benton & Bowles saw the potential for growth in Los Angeles. So they moved the agency's West Coast headquarters to new offices on the 10th floor of a Wilshire Boulevard high-rise. Its a good thing the 11th floor was empty, too. The agency, which landed the $29-million NBC network advertising account last week, has already started to fill up the building's 11th floor.
BUSINESS
July 26, 1988
Last year, executives at the ad firm D'Arcy Masius Benton & Bowles saw the potential for growth in Los Angeles. So they moved the agency's West Coast headquarters to new offices on the 10th floor of a Wilshire Boulevard high-rise. Its a good thing the 11th floor was empty, too. The agency, which landed the $29-million NBC network advertising account last week, has already started to fill up the building's 11th floor.
BUSINESS
July 20, 1988 | BRUCE HOROVITZ, Times Staff Writer
NBC, the nation's top-rated television network, pulled the plug on one Los Angeles advertising agency Tuesday and hired another to handle part of its $29-million network advertising business. The network abruptly fired AC&R/CCL Advertising and hired the Los Angeles office of the New York ad firm D'Arcy Masius Benton & Bowles. The agency switch, which will take effect Sept. 1, took the Los Angeles ad community by surprise.
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