December 5, 1988 |
Chiat/Day wants the whopper. The biggest advertising agency in Los Angeles is making a strong bid to land one of the world's largest fast-food advertisers--Burger King. This week, Chiat/Day had preliminary discussions with several regional Burger King executives about the fast-food chain's $200-million advertising account. "We told them we are very interested in the business," said Bob Wolf, president of the ad firm's Los Angeles office.
June 13, 1990 |
In one of the biggest advertising deals this year, Century 21 Real Estate Corp. on Tuesday awarded its $30-million national account to Minneapolis-Advertising, dropping incumbent McCann-Erickson/Los Angeles. The decision to split with the agency, which had the account for seven years, is a blow to the local advertising market because it pulls a trophy account and major piece of business out of Southern California.
July 12, 1989 |
In its most ambitious new magazine launch since the costly failure of its cable-TV guide, TV-Cable Week, six years ago, Time Inc. said Tuesday it plans to launch Entertainment Weekly magazine in February, 1990. The new magazine, which has been under study for nearly two years, will contain reviews and reporting on television, movies, video, music and books and join Time's prestigious stable of weeklies--Time, People and Sports Illustrated. Reginald K. Brack Jr., the head of Time Inc.
September 28, 1989 |
Burger King on Wednesday served up a long-awaited, $150-million advertising campaign that it hopes will attract new customers and undo the damage of a recent streak of forgettable and disastrous ads. But industry consultants--and even Burger King officials--said the nation's second-largest fast-food chain needs more than snappy advertising to win back customers. "This campaign is one aspect of what we have to do at Burger King to compete successfully in the '90s," said Chief Executive Barry J.
February 6, 1990 |
The scramble for the largest available film studio account in the nation ended on Monday when Paramount Pictures handed the bulk of its estimated $60-million to $70-million advertising business to the Los Angeles office of Ogilvy & Mather. Ogilvy's Los Angeles office will split a portion of the business with the giant firm's New York office.
May 19, 1989 |
Burger King introduced a new double on Thursday--not a burger but a double bill of New York ad agencies to handle its $215-million advertising business. The unusual move places the agency D'Arcy Masius Benton & Bowles in charge of Burger King's corporate "image" advertising and hands Saatchi & Saatchi Advertising the task of creating ads for the Miami-based fast-food chain's individual products. "I'm a big believer in doing the unexpected," said Gary L. Langstaff, Burger King's executive vice president of marketing.
February 9, 1992 |
About two years ago, Security Pacific National Bank was developing a marketing program geared toward Spanish-speaking customers. It discovered that its motto, "Your bank for life," couldn't be directly translated into Spanish. The wrong translation might imply that a depositor would be serving a life sentence at the big Los Angeles-based bank.
June 7, 1988 |
Every time an ad for Gallo wine flickered on the television set, Dolores Krauss ordered her husband to hush up. The narrator's hypnotic voice gave her goose bumps. But her husband, who had to sit there button-lipped, happens to be vice president of advertising at General Motors Acceptance Corp. Observing the effect this voice had on his wife, Charles Krauss decided to sign up its owner for a GMAC commercial.
March 29, 2000
Charles Kimmel has joined NowDocs.com Inc. in Aliso Viejo as chief financial officer. Kimmel was most recently chief operating officer and chief financial officer at Tivoli Industries Inc. He was also chief financial officer of AgeLogic Inc. and True Data Corp., and held executive financial posts at Genisco Technology Corp., Allegretti and Co. and U.S. Industries Inc. * Paul Freeman has been appointed director of corporate strategic development for Pacific Blue Micro in Newport Beach.
June 17, 1994 |
The first new non-prescription pain-relief remedy in a decade has landed on retailers' shelves, igniting a marketing war in the fiercely competitive $2.4-billion analgesics business. Aleve's arrival--with an expected $100-million marketing budget for the next year--could hasten a shakeout in the glutted pain reliever field, analysts said, as weak-selling products are dropped from retailers' shelves. "This is like D-Day," said Paul Freiman, chief executive of Syntex Corp.