February 8, 1992 |
Dailey Wins Sizzler Ad Account: Sizzler International, the Los Angeles-based family restaurant chain, has awarded its $30-million advertising business to the Los Angeles agency Dailey & Associates. The move comes just four days after the chain named Hugh Duncan, one-time president of the Los Angeles office of the ad agency Foote, Cone & Belding, as president of its domestic operations. The agency BBDO/Los Angeles formerly handled the Sizzler business.
January 18, 2000 |
The El Pollo Loco chain is starting the new year off with a new owner and advertising slogan: "When You're Crazy for Chicken." The Irvine-based chain, purchased by the New York Investment firm of American Securities Capital, launched the first in a series of high-energy television commercials Jan. 3 featuring people breaking into the "chicken dance" during the course of their day.
July 24, 1986 |
Eric Daily decides to take the day off from work. He can do that because he owns the company. Daily spends the morning lounging around his five-bedroom home on Westlake Island. As the sun warms to midday, he tools about the lake in "the party barge," his new red-and-white pontoon boat. "I checked around the lake. Everybody else has blue boats. There's only one other red one," he said. "You have to be different." Almost six months have passed since Daily hit the $6.
November 17, 1992 |
Just about everything makes Cecilia Wright itch. She wears gloves to pet her horse--and she makes banana splits without ice cream because the dairy products give her red blotches. Few things, however, make the Burbank resident itch more than those pungent perfume ads known as fragrance strips--which one maker calls Scent Strips. They are commonly stuck into magazines such as Vanity Fair and Cosmopolitan to give consumers a sniff of what their producers say is the good life.
October 31, 1989 |
Several days after Hurricane Hugo ripped through Charleston, AT&T rushed a production crew there to film a promotional video. Originally, the video was supposed to be seen only by AT&T employees--as a way to show team spirit during a crisis. But the film footage of the devastation aftermath was so graphic, and in the case of one misty-eyed AT&T supervisor, so heart tugging, that the company took a different path.
May 22, 1990 |
Recliner salesman Mike Bartee readily rattled off the virtues of his product: comfort, durability and practicality. Beauty, however, was not on the list. "They're not sold as a thing of beauty," said Bartee, a salesman at the La-Z-Boy Showcase Shoppe in Glendale. "They're built for comfort." Three feet wide and upholstered in synthetic fabric or Naugahyde, the traditional recliner has been a dream for couch potatoes and a nightmare for decorators.