September 13, 2000 |
The California Milk Processor Board has signed an interim agreement to use striking members of Screen Actors Guild and American Federation of Television and Radio Artists in three new "Got Milk" commercials. The board, which spends about $25 million annually to pitch milk in its humorous spots, signed the agreement just days before production was to begin on commercials created by San Francisco-based advertising agency Goodby, Silverstein & Partners.
January 9, 2000 |
With the stakes in the billions of dollars, the process of deciding what the nation should eat--always political--is turning even more contentious. A respected committee of doctors and nutrition experts is preparing to submit next month its five-year review of the federal government's dietary guidelines.
January 3, 2000 |
James and George Borba thought they were giving residents of Kern County just what they wanted. Invited by county officials into this rich agricultural valley, the Chino dairymen were impressed by what they saw: vast expanses of inexpensive farmland, a local government traditionally friendly to agriculture, and practically no neighbors in sight of their 4,700 acres south of the city limits. "It's a perfect place to build a dairy: out in the middle of nowhere," George Borba said last spring.
September 19, 1999
It shouldn't come as any surprise to see that California's highest-in-the-nation milk prices are on their way back up now that the legislative pressure to bring them down is off ['Cost of Milk Expected To Rise," Sept. 6]. It was mid-March when the industry announced with great fanfare that the state-mandated price paid to dairy farmers would drop by 50 cents a gallon April 1. Of course, it was purely coincidental that the price break came after two bills were introduced in the Legislature to apply free-market standards to milk sales in an effort to increase competition and lower prices for shoppers.
April 21, 1999 |
Legislation taking on the dairy industry hit a wall of well-coordinated opposition Tuesday, leaving one bill defeated and the other barely hanging on. Both bills were aimed at reducing the high price of California milk, which is among the highest in the nation. One bill would end a 20-year-old law preventing stores from selling milk below their cost. It failed its first vote in the Senate Agriculture and Water Resources Committee, but hours later committee members agreed to reconsider it in May.
April 1, 1999 |
The U.S. Department of Agriculture recommended the first overhaul of the federal milk pricing system since the Depression, consolidating dozens of pricing regions and changing the formulas by which dairy farmers are paid. The changes, which must be approved by milk producers, are expected to benefit consumers only slightly: The government expects the average price of drinking milk to drop by about two cents a gallon.
HOME & GARDEN
October 10, 1998 |
Cows and cow-related collectibles were the rage during the 1980s. Some just wanted collectibles that pictured the animal. Others became fascinated with the history and tools of the dairy industry. Cows have been a popular part of advertising since the mid-19th century. Trade cards and labels for milk-based beverages, shortening using butter, condensed milk and cheese used the obvious symbol of a cow. A few cow trademarks have remained famous.
August 14, 1998 |
In a potential embarrassment for the Los Angeles Community Development Bank, the nation's only African American owner of a full-service dairy has been ousted by his South-Central Los Angeles beverage company's board of directors. Kevin Copeland, 37, said he was fired as president and chief executive in a hostile meeting Wednesday after the three other directors expressed concern that Copeland Beverage Group was nearing default and needed a proven turnaround team at the helm.
CALIFORNIA | LOCAL
May 9, 1998
"State Dairy Farms Try to Clean Up Their Act" (April 28) states that much of the 55 billion pounds of cow manure generated each year ends up in our waterways and that "state and federal inspectors suspect that a majority of California's 2,400 dairies are illegally allowing manure to pollute water." We believe these are irresponsible and unsubstantiated statements. Most dairy families are doing a good job of managing their operations. Per-cow production of milk has greatly increased since 1987, thereby reducing the number of cows needed to meet demand.