SPORTS
June 28, 1992 | JULIE CART, TIMES STAFF WRITER
The sleekly efficient Reebok marketing machine, which brought us the Dan & Dave Show, coughed and sputtered briefly Saturday at the U.S. Olympic track and field trials. Half of its engine, world champion decathlete Dan O'Brien, pulled over and broke down in the pole vault. "Dan-Dave. Who is the world's greatest athlete? To be settled in Barcelona." Suddenly, a six-month, $25-million advertising campaign had lost its premise.
SPORTS
June 18, 1992 | CHRIS DUFRESNE, TIMES STAFF WRITER
Creating heroes before their time is risky business, but that hasn't stopped a shoe company from making "Dan and Dave" household names before the first starter's shot has been fired this summer in Barcelona. A bit presumptuous? Hey, when the competition has Michael Jordan under contract, you'd better think fast on your feet.
SPORTS
December 31, 1991 | From Staff and Wire Reports
Dan O'Brien, the 1991 world decathlon champion and a favorite at Barcelona in '92, will run the 50-meter hurdles--one of his strongest events--in the Sunkist Invitational at the Los Angeles Sports Arena on Feb. 15. O'Brien, of Moscow, Ida., set an American record of 8,812 points in Tokyo last summer. Britain's Daley Thompson holds the world record of 8,847.
SPORTS
August 8, 1992 | JIM MURRAY, TIMES STAFF WRITER
The rift in the Dan & Dave Decathlon Show, which first showed up when Dan O'Brien no-heighted at the Olympic trials in New Orleans, widened into a gulf Friday when Johnson's wife, taking offense at remarks attributed to Dan O'Brien, criticized him for "unfortunate, even un-American" behavior. "I usually don't say anything, but I want to publicly condemn what Dan O'Brien said on a TripleCast network show the other night," Sherry Johnson said at a post-event news conference with her husband.
SPORTS
June 28, 1992 | RANDY HARVEY, TIMES STAFF WRITER
Dave, it is. The question--Dan O'Brien or Dave Johnson?--that Madison Avenue's advertising experts told us would be settled at Barcelona was answered prematurely during the U.S. Olympic track and field trials Saturday, when O'Brien failed to qualify for the team in the decathlon. The result was at least as stunning as Carl Lewis' sixth-place finish one week earlier in the 100 meters, perhaps even more so because O'Brien seemed to be in command of the competition.
SPORTS
July 2, 1992 | JIM MURRAY
That sound you heard coming out of the Olympic track and field trials in New Orleans over the weekend was not the crossbar hitting the ground after Dan O'Brien rapped into it twice (and went under it the third time), it was the sound of contracts ripping and money burning in the cloisters of Madison Avenue. It was probably the costliest "no height" in track and field history. Upward of $25 million in shoe ads went up in smoke.