January 11, 2002
Yes, his hamburgers are fresh and square like his public persona. Yes, the orphaned onetime busboy was a modern Horatio Alger who turned a likable personality and down-home Ohio burger place into the third-ranking international chain. Yes, he was the cheery, chubby, ubiquitous uncle in short sleeves who starred in his own long-running ads. But, no, he won't be back.
January 9, 2002 |
Just as consumers view Charles Schwab as the personification of low-cost investment services and saw Herb Kelleher as the voice of Southwest Airlines, Dave Thomas was the public face of Wendy's International Inc. But after Thomas' death Tuesday of liver cancer, Wendy's said it no longer plans to use the founder in its advertising. The Dublin, Ohio-based company years ago had started reducing his ad presence.
CALIFORNIA | LOCAL
January 9, 2002 |
Dave Thomas, the folksy founder of Wendy's Old-Fashioned Hamburgers who parlayed his taste for good food and friendly service and an innate knack for talking to people from their television sets into one of the world's most successful fast-food chains, died Tuesday. He was 69. Thomas, an adoptee who over the past decade waged an aggressive campaign to promote adoption in America, died at his Fort Lauderdale, Fla., home of liver cancer, company spokesmen said.
October 22, 2000 |
Dave Thomas, founder and pitchman of Wendy's restaurants, is breaking ranks with striking commercial actors. Thomas, 68, who has starred in many of his company's ads, plans to film a nonunion commercial for the chain's spicy chicken sandwich campaign. Last month, Thomas said that he would not film commercials during the strike by the Screen Actors Guild and the American Federation of Television and Radio Artists.
December 20, 1999 |
Gordon Teter, chairman and chief executive of No. 3 U.S. hamburger chain Wendy's International Inc., died Sunday at his home in a Columbus, Ohio, suburb. He was 56. Dublin, Ohio-based Wendy's said Teter died of natural causes, though the exact cause will be determined by a medical examiner. He lived in Powell. A committee has been formed to search for a successor, and founder Dave Thomas, who has been senior chairman, will serve as chairman in the interim.
February 7, 1999 |
Few Americans know of the dark side of Dave Thomas' Depression-era childhood. Many know that he was adopted and that promoting adoption nationwide in recent years has become as much a part of his droll, folksy public persona as extolling the culinary joys of his hamburgers. But not many are aware that his own adoption story was anything but warm and fuzzy.