July 19, 1996 |
Del Taco Inc. and its advertising agency parted company Thursday, just months after the Mexican-style restaurant chain initiated a new television advertising campaign. The split with Los Angeles-based Saatchi & Saatchi Pacific was driven by what Del Taco Vice President Lou Franson described as "the classic case of creative differences so common in this business." The first part of the new campaign aired just over a month ago.
December 2, 1998 |
Its financial underpinnings and menu both beefed up, Del Taco Inc. is launching an expansion drive that will combine internal growth with an aggressive acquisition plan. To make it work, Chairman Kevin K. Moriarty said he has hired longtime industry executive C. Ronald Petty to take over daily operations of the Laguna Hills chain, a move that frees Moriarty to pursue takeover targets. Petty, 54, who worked with Moriarty at Burger King Corp.
December 27, 1994 |
Del Taco Inc. just opened a door to the future. The Orange-based restaurant operator's Concept 2000 store opened this month in Hanford and is the first of the chain's new eateries to be built from the ground up. Earlier, Del Taco converted an existing unit in Irvine. The new store and the remodeled unit will serve as the model for future restaurants.
January 2, 1996
Dawn Wallock has been appointed director of sales and brand marketing for Del Taco Inc., a fast food chain based in Orange. Wallock was formerly brand manager for Unocal and marketing director for 60 Olive Garden restaurants in Southern California, Arizona and Nevada. * Steven Delson has been elected to a three-year term on the board of directors of the California Chamber of Commerce. Delson is executive vice president of the Mission Viejo Co., a land development firm.
March 30, 1993 |
Del Taco Inc., the nation's second-largest Mexican-style fast-food chain, filed for bankruptcy protection late Monday, blaming an "onerous debt load" taken on in a buyout three years ago. The privately held company said it remains profitable but that the debt load has limited its ability to expand and keep pace with the tremendous growth of its chief rival, Taco Bell. The company said its Del Taco and Naugles restaurant chains will remain open for business.
October 7, 1986 |
Del Taco Inc., the last of the three major Southern California Mexican-style fast food chains to join the "taco wars," will double in size with the acquisition of 181 south-of-the-border-style restaurants now owned by W.R. Grace & Co., said Wayne W. Armstrong, Del Taco's president.
April 25, 1993 |
Staggering net losses, forced asset sales and bankruptcy weren't part of the game plan in the late 1980s when executives at three Orange County restaurant companies accumulated $1.2 billion in debt that funded a string of high-profile acquisitions. Rather, officials at American Restaurant Group, Del Taco Inc.
April 25, 2002 |
In a rare minority-versus-minority discrimination lawsuit, one current and six former African American employees of Del Taco Inc. are accusing the nation's second-largest Mexican food chain of turning a blind eye to Latino workers repeatedly harassing them because of their race.
January 11, 1990 |
Less than a week after Del Taco/Naugles Inc. announced a management buyout, the Mexican-style fast food chain is returning to its tried-and-true advertising slogan: "Not the same place, not the same thing." The slogan, which was scrapped in April, 1988, will reappear in a new TV ad that features actors portraying the Marx Brothers welcoming back former menu items.