October 7, 1986 |
Del Taco Inc., the last of the three major Southern California Mexican-style fast food chains to join the "taco wars," will double in size with the acquisition of 181 south-of-the-border-style restaurants now owned by W.R. Grace & Co., said Wayne W. Armstrong, Del Taco's president.
January 12, 2000 |
The swashbuckling masked hero in last year's Del Taco commercials won't quite be the same if he makes a return engagement. The Laguna Hills-based chain, settling a lawsuit by two firms that own exclusive rights to Zorro, said Tuesday that it has agreed to alter its masked "Del Taco" character in any future campaigns. The chain said it has not decided whether to use the character again. The companies that have rights to Zorro, TriStar Pictures and Zorro Productions Inc.
April 25, 1993 |
Staggering net losses, forced asset sales and bankruptcy weren't part of the game plan in the late 1980s when executives at three Orange County restaurant companies accumulated $1.2 billion in debt that funded a string of high-profile acquisitions. Rather, officials at American Restaurant Group, Del Taco Inc.
December 2, 1998 |
Its financial underpinnings and menu both beefed up, Del Taco Inc. is launching an expansion drive that will combine internal growth with an aggressive acquisition plan. To make it work, Chairman Kevin K. Moriarty said Tuesday he has hired longtime industry executive C. Ronald Petty to take over daily operations of the Laguna Hills chain, a move that frees Moriarty to pursue takeover targets. Petty, 54, who worked with Moriarty at Burger King Corp.
April 25, 2002 |
In a rare minority-versus-minority discrimination lawsuit, one current and six former African American employees of Del Taco Inc. are accusing the nation's second-largest Mexican food chain of turning a blind eye to Latino workers repeatedly harassing them because of their race.
January 11, 1990 |
Less than a week after Del Taco/Naugles Inc. announced a management buyout, the Mexican-style fast food chain is returning to its tried-and-true advertising slogan: "Not the same place, not the same thing." The slogan, which was scrapped in April, 1988, will reappear in a new TV ad that features actors portraying the Marx Brothers welcoming back former menu items.
July 28, 1992 |
Hoping to catapult itself into the big leagues of fast food, Del Taco Inc. announced Monday that it has recaptured exclusive rights to its name and has embarked on a major franchising push. In the process, it hopes to draw a bead on rival Taco Bell Inc. and become a nationwide chain, competing head to head with McDonald's and Burger King.
March 17, 1994 |
Hoping to become a bigger enchilada in Mexican fast food, Del Taco Inc. plans to announce today that it has emerged from bankruptcy with its senior managers having assumed ownership. The company, which recently moved its headquarters from Costa Mesa to Orange, now expects to embark on a nationwide expansion aimed at more than tripling its restaurants to 1,000 by the year 2000. "No longer are we merely positioning ourselves for growth," said Del Taco Chairman Kevin K.
December 2, 1998 |
Its financial underpinnings and menu both beefed up, Del Taco Inc. is launching an expansion drive that will combine internal growth with an aggressive acquisition plan. To make it work, Chairman Kevin K. Moriarty said Tuesday he has hired longtime industry executive C. Ronald Petty to take over daily operations of the Laguna Hills-based chain, a move that frees Moriarty to pursue takeover targets.
January 9, 2002 |
Building on years of strong sales, Del Taco Inc. is planning its most ambitious expansion effort the next two years and has ramped up its sports marketing budget to get out the word. Del Taco, the nation's second-largest Mexican restaurant chain, plans to open 120 restaurants in Western states this year and next, boosting the number of outlets to more than 500 in 12 states.