April 6, 1993 |
Some of Del Taco's unsecured creditors are worried that their financial interests will get short shrift from General Electric Capital Corp., which is both the majority owner and largest secured creditor of the now-bankrupt fast-food chain. Creditor concerns were heightened March 30 when U.S. Bankruptcy Judge John J. Wilson assigned Del Taco's restaurant leases to GE Capital as collateral for an $11.5-million line of credit.
November 14, 1991 |
An overstuffed burrito has become one of the hottest new product introductions ever at Del Taco. While rival Taco Bell has been promoting its miniature-size Mexican food, competitor Del Taco took the opposite tack. In early October, it produced a beef and bean burrito that weighs more than a pound. With a name like "Macho Combo Burrito," the overpacked tortilla has been turned into a rite of manhood by Del Taco.
July 21, 1994
During a career spent in marketing, Del Taco Executive Vice President Paul Hitzelberger says, he has never found a promotion so packed with promise as milk caps, the round game pieces that kids trade and collect. "I've never seen anything like it," said Hitzelberger, 49. "We're projecting a 30% to 50% increase in sales, which is wild in a category where 2% to 3% is good."
February 2, 1988 |
Del Taco and Naugles, two of the best-known names for Mexican fast-food in California, are being combined by one owner who plans to make the new company a national chain challenging industry leader Taco Bell. The combination would create the second-largest Mexican fast-food chain in the United States and the largest in California, with 373 restaurants.