Den Music Group

Record industry veteran Gary Gersh will reenter the music business today with the launch of an Internet record company called DEN Music Group. Gersh and his partner, rock manager John Silva, have signed four-year, multimillion-dollar contracts to become co-presidents of the cybermusic start-up, which is a subsidiary of Digital Entertainment Network Inc., a Santa Monica company that creates and streams youth-oriented shows on the Internet.

Record industry veteran Gary Gersh will reenter the music business today with the launch of an Internet record company called DEN Music Group. Gersh and his partner, rock manager John Silva, have signed four-year, multimillion-dollar contracts to become co-presidents of the cybermusic start-up, which is a subsidiary of Digital Entertainment Network Inc., a Santa Monica company that creates and streams youth-oriented shows on the Internet.

One of the coolest things about rock 'n' roll is that it allows skinny boys from nowhere to reinvent themselves as stars. It doesn't matter where they've been, or where they're going; it's all about where they are now: center stage at some Hollywood club, playing their guts out. Periodically, we mine these darkened dives for the few self-assured gems, the ones who possess the skill and ambition to take their music to the next level.