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October 20, 1999 | MARLA DICKERSON and LEE ROMNEY, TIMES STAFF WRITERS
Digital diamonds? Internet earrings? The newest company to set up shop in L.A.'s jewelry district is betting that online jewelry shopping is going to be the next big thing in e-commerce. Vancouver, Canada-based Denmans.com has established a fulfillment office in the International Jewelry Center in preparation for the November launch of its Internet store (http://www.denmans.com). So why would anyone make an expensive and emotional purchase such as a wedding ring over the Internet?
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