October 20, 1999 |
Digital diamonds? Internet earrings? The newest company to set up shop in L.A.'s jewelry district is betting that online jewelry shopping is going to be the next big thing in e-commerce. Vancouver, Canada-based Denmans.com has established a fulfillment office in the International Jewelry Center in preparation for the November launch of its Internet store (http://www.denmans.com). So why would anyone make an expensive and emotional purchase such as a wedding ring over the Internet?