March 27, 1989 |
The ad shop of deYong Ginsberg Weisman Bailey isn't worried. In fact, it's happy. That's because at the Orange County AdClub AdAwards earlier this month, the Irvine agency looked like the Bobby McFerrin of advertising. The 26-person agency swept the show, walking off with four gold, 12 silver and 38 merit awards--almost twice as many as the second-biggest winner. The shop got its start in 1975 as Reiser Williams deYong.
March 27, 1988
Written in response to awards received by deYong Ginsberg Weisman Bailey, an Irvine advertising agency created in early 1988 by principals of the former Irvine branch office of N W Ayer, a national agency. The awards were for projects done before N W Ayer closed its branch. I read your article about the Orange County Ad Club's awards dinner with a grim resolve to respond ("Briefcase," March 10). Attached is a copy of a letter sent to Bob Guzman, Ad Club president, voicing my complaint over the irrationality of deYong Ginsberg Weisman Bailey receiving awards for work done by another agency.
CALIFORNIA | LOCAL
January 7, 1988
Orange County Transit District board members voted Wednesday to replace the district's advertising and marketing agency with another that technically does not exist. The unusual action was taken on a 4-0 vote because the N.W. Ayer firm, based in Los Angeles and New York, decided to close its Irvine division last month and laid off all but one of the people who had been handling the $3.3-million OCTD account.
October 22, 1991 |
DeYong Ginsberg Weisman Bailey Advertising of Irvine, one of Orange County's largest agencies, is not letting the recession slow it down. The agency just opened a new wing in its Executive Park building and added five people to its 40-member agency. The company's steady growth is remarkable considering that nearly a third of the 11,000 jobs in the industry in Orange County fell victim last year to the recession.
March 10, 1988 |
The Orange County Ad Club's 1988 honors were virtually swept by a 6-week-old shop. And nobody complained. That's because Irvine-based deYong Ginsberg Weisman Bailey --which hauled away 16 awards last week--has won carloads of Ad Club awards before in its other incarnations. The agency, which was founded in 1975, was bought out last year by the national firm of N W Ayer. But seven months later, Ayer axed the Irvine office, so the principals regrouped into a brand new shop early this year.