Deyong Ginsberg Weisman Bailey

The Irvine advertising firm of deYong Ginsberg Weisman Bailey swept Orange County's annual AdClub AdAwards on Friday, taking 54 honors. That includes 4 gold, 12 silver and 38 merit awards, plus 1 of 3 Best of Show awards, given for its campaign for Apple computers. In all, dGWB took home almost twice as many awards as the second biggest winner, Salvati Montgomery Sakoda Inc. of Costa Mesa. Salvati Montgomery carted off 4 gold, 7 silver and 17 merit awards. No. 3 was Roberts/Mealer/Emerson Inc.

The ad shop of deYong Ginsberg Weisman Bailey isn't worried. In fact, it's happy. That's because at the Orange County AdClub AdAwards earlier this month, the Irvine agency looked like the Bobby McFerrin of advertising. The 26-person agency swept the show, walking off with four gold, 12 silver and 38 merit awards--almost twice as many as the second-biggest winner. The shop got its start in 1975 as Reiser Williams deYong.

The ad shop of deYong Ginsberg Weisman Bailey isn't worried. In fact, it's happy. That's because at the Orange County AdClub AdAwards earlier this month, the Irvine agency looked like the Bobby McFerrin of advertising. The 26-person agency swept the show, walking off with four gold, 12 silver and 38 merit awards--almost twice as many as the second-biggest winner. The shop got its start in 1975 as Reiser Williams deYong.

Written in response to awards received by deYong Ginsberg Weisman Bailey, an Irvine advertising agency created in early 1988 by principals of the former Irvine branch office of N W Ayer, a national agency. The awards were for projects done before N W Ayer closed its branch. I read your article about the Orange County Ad Club's awards dinner with a grim resolve to respond ("Briefcase," March 10). Attached is a copy of a letter sent to Bob Guzman, Ad Club president, voicing my complaint over the irrationality of deYong Ginsberg Weisman Bailey receiving awards for work done by another agency.

Orange County Transit District board members voted Wednesday to replace the district's advertising and marketing agency with another that technically does not exist. The unusual action was taken on a 4-0 vote because the N.W. Ayer firm, based in Los Angeles and New York, decided to close its Irvine division last month and laid off all but one of the people who had been handling the $3.3-million OCTD account.

DeYong Ginsberg Weisman Bailey Advertising of Irvine, one of Orange County's largest agencies, is not letting the recession slow it down. The agency just opened a new wing in its Executive Park building and added five people to its 40-member agency. The company's steady growth is remarkable considering that nearly a third of the 11,000 jobs in the industry in Orange County fell victim last year to the recession.

The Orange County Ad Club's 1988 honors were virtually swept by a 6-week-old shop. And nobody complained. That's because Irvine-based deYong Ginsberg Weisman Bailey --which hauled away 16 awards last week--has won carloads of Ad Club awards before in its other incarnations. The agency, which was founded in 1975, was bought out last year by the national firm of N W Ayer. But seven months later, Ayer axed the Irvine office, so the principals regrouped into a brand new shop early this year.

The Irvine advertising firm of deYong Ginsberg Weisman Bailey swept Orange County's annual AdClub AdAwards on Friday, taking 54 honors. That includes 4 gold, 12 silver and 38 merit awards, plus 1 of 3 Best of Show awards, given for its campaign for Apple computers. In all, dGWB took home almost twice as many awards as the second biggest winner, Salvati Montgomery Sakoda Inc. of Costa Mesa. Salvati Montgomery carted off 4 gold, 7 silver and 17 merit awards. No. 3 was Roberts/Mealer/Emerson Inc.

One month after N W Ayer announced that it will shut down most Orange County operations, five clients of the New York-based advertising firm said they will move their accounts to an agency to be started by four current and former Ayer executives. Jim deYong and Dan Ginsberg, former executives of the Ayer Pacific division, Michael Weisman, general manager of Ayer-Irvine operations, and Cheryl Bailey, a member of the Irvine creative staff, plan to open an agency in Tustin on Jan.

The room got strangely quiet. At most advertising agencies, that is usually a sign that a client had been lost. But that was hardly the case at the tiny ad firm Stein Robaire Helm. The Los Angeles agency was just weeks old and operating out of a converted apartment with a kitchen that doubled as a conference room. On the kitchen table, Jean Robaire and John Stein had just completed an advertisement for their first client, a wheelchair maker. The unusual ad--which has since appeared in several specialty magazines--has text that winds around everyday obstacles to show the sort of barriers people in wheelchairs face each day. As the two creators stared at the ad, Greg Helm, the agency's president, walked into the room.