Diamond Mortgage Co

Most people know actor Lloyd Bridges for starring in the TV show "Sea Hunt." But around Hollywood, he may soon be better known for the role he played Wednesday in a lawsuit that could end up curtailing the use of celebrities in TV commercials. Bridges, who was the seafaring adventurer Mike Nelson in "Sea Hunt," agreed Wednesday to take unspecified financial responsibility for a commercial in which he heartily endorsed a company that eventually bilked investors out of millions of dollars.

Most people know actor Lloyd Bridges for starring in the TV show "Sea Hunt." But around Hollywood, he may soon be better known for the role he played Wednesday in a lawsuit that could end up curtailing the use of celebrities in TV commercials. Bridges, who was the seafaring adventurer Mike Nelson in "Sea Hunt," agreed Wednesday to take unspecified financial responsibility for a commercial in which he heartily endorsed a company that eventually bilked investors out of millions of dollars.