December 11, 1995 |
If you need to find a gay-friendly lawyer, a mechanic who speaks Tagalog or a store that stocks Ginseng chewing gum, most times the traditional phone book isn't much help. So a small cadre of L.A. entrepreneurs has carved out a growing niche by providing its communities with specialized yellow pages. The directory industry is the fifth-largest advertising medium in the country, behind radio, newspapers, magazines and television.
September 4, 2000 |
Yellow Pages publishers have had it made for decades. Their directories are easy to produce, provide billions in nearly automatic ad revenue and qualify as a must-have for most consumers and businesses. So it's only natural that a bevy of online companies want to snatch the business. Switchboard.com and the directories offered by Yahoo and America Online are among the early leaders on the Internet. But YellowOnline.
October 19, 1996 |
Hoisting the 1,700-page telephone directory for several North County communities used to be a test of strength. Now, reading it has become a test of eyesight. The GTE Directories company says it will save "millions of dollars" by using smaller paper and type in the 10 million directories it will distribute by spring in Southern California. Aside from saving costs, GTE spokeswoman Laura Volberding says, the directories' smaller size makes them "more user friendly."
January 8, 1998 |
The calls come in every 21 seconds, and you're falling behind if you don't answer each one. "Hello, this is Rad, what city?" you say, about 1,100 times a day. You and the 300 other Pacific Bell directory assistance operators around you don't have your own desks. It's a different station every day. Even the name you use on the phone is a pseudonym. So you perch photos of your kids on the keyboard in the mornings, then lift them off again when you go home. The children smile up at you.
February 20, 1991 |
Tricia Hoffman and Nan Fuchs are convinced most people in Los Angeles don't want to pollute the air, waste resources or overload the landfills with throwaway items. But most people don't have, or won't take, the time to track down that little shower gimmick that cuts the water flow in half, scout out the nearest recycling center or bone up on drought-appropriate lawns. "These things are not listed in the Yellow Pages," Hoffman notes. So she and Fuchs produced "Save L.A.
May 20, 2004 |
After years of anonymity, the numbers of most of the nation's mobile phones will be compiled later this year in the first wireless directory. The database being assembled by the Cellular Telecommunications and Internet Assn. is expected to include about 75% of the 163 million mobile phones in the United States, making looking up a wireless number as easy as dialing 411.
CALIFORNIA | LOCAL
May 11, 2011 |
Reporting from San Francisco -- In the age of the online consumer, who needs the Yellow Pages? San Francisco's Board of Supervisors concluded Tuesday that although some people may still prefer to let their "fingers do the walking," two directories for every man, woman and child in this high-tech city is excessive. The 10-1 vote puts San Francisco in line to be the first government in the nation to restrict delivery of the hefty books to only those residences and businesses that want them.
February 14, 2007 |
For actors, it's a little like an electronic casting call. The Screen Actors Guild on Tuesday unveiled an online casting directory called iActor for members to upload their head shots, resumes and video and audio clips to create their individual profiles. The service will allow casting directors to search the profiles to find the right actors based on various criteria such as gender, skills and physical characteristics.
October 7, 1997 |
The phone rang in the office of a dentist here and at the other end was a very angry woman, calling long-distance. Why, she demanded, wasn't President Clinton answering her letters about her son's troubles in the Army? Receptionist Elizabeth Jaramillo, who answered the call, knew immediately what had happened: Once again, a directory assistance operator had given out the number for the wrong White House.
CALIFORNIA | LOCAL
April 21, 1995
A telephone book recycling center has been set up at a local grocery store in anticipation of residents receiving new directories from Pacific Bell. The updated telephone directories will be distributed through May 19. Douglas Dumhart, a city management analyst, said that businesses and residents can drop off their old directories at Vons, 32401 Camino Capistrano.