March 9, 2012 |
American Express cardholders who use Twitter can now tweet their way to discounts. The company said that U.S. cardholders can sync up their AmEx cards to Twitter to receive paperless, exclusive coupons to participating retailers such as Best Buy and Zappos by tweeting "special offer" hashtags. When the Twittering cardholder goes shopping at that merchant, the discount is credited to the linked-up account in a few days. "American Express is turning Twitter content into commerce by connecting cardmembers to merchants and delivering real world value to both," Ed Gilligan, American Express' vice chairman, said in a statement. At launch, participating merchants include 1-800-Flowers.com, Best Buy, the Cheesecake Factory, Dell, H&M, McDonald's, TicketMaster and Virgin America.
December 6, 2010 |
At Texas Land & Cattle Steak House, the plan was simple: During the slack months of February and March, the chain would field a limited-time offer: two entrees and a shared appetizer for $25. Nine months later, the deal is still on the table. And it will most likely be there next year too, because consumers aren't anxious to let go. "Ten to 15% of our total sales mix is people that are buying two for $25," said Howard Terry, vice president of marketing for the casual dining chain owned by Dallas-based Lone Star Funds.
January 17, 2010 |
Remember when Apple slashed the price of the iPhone, and the brand's fanboys were upset? That's how many holiday shoppers felt this year. It used to be that, when a store sold something before Christmas, it was making an implicit promise to defer any steep discounts until after the holiday. But clearly that rule has gone the way of "no texting at the dinner table." Just as politics has become a permanent campaign, retailing is entering the age of the permanent sale. This past holiday season, "doorbuster" sales began before Thanksgiving.
December 28, 2010 |
Slamming on the brakes? Doing 100 mph on the highway? Maybe you won't ? if your car insurance company is watching you. Allstate Corp. has launched a voluntary program that uses a device installed in a car to reward safe and low-mileage drivers with savings of up to 30%. The auto insurer plans to expand the program, Drive Wise, from Illinois to other states as early as the second quarter of 2011. A spokesman said timing for California had not been set yet. Drive Wise participants get a small, wireless gadget ?
November 4, 2009 |
Who could object to rewarding people who quit smoking, lose weight or start to exercise? The American Cancer Society and the American Heart Assn., for starters. Some companies are charging lower insurance premiums to workers who meet benchmarks for healthy living. The Senate's healthcare overhaul legislation would expand the trend. But instead of cheering the proposal, some patient advocacy and health groups are worried that it could mean higher rates for less-fit Americans, possibly pricing them out of their employers' insurance plans.
February 4, 2013 |
Consumers bludgeoned by record high average gasoline prices in each of the past two years are demanding deals, discounts and loyalty program perks when they buy gasoline. That's according to a new study by the NPD Group, which says that gasoline retailers need to respond if they want to keep their business. “Clearly fuel discounts are a game-changer in today's market,” says David Portalatin, NPD motor fuels industry analyst. Portalatin added, “Whether or not fuel marketers implement a discount program, it is imperative that they create value for the consumer in some aspect of the purchase occasion - whether price, quality, rewards, or some other attribute of the purchase experience.” This represents a significant change in consumer thinking about gasoline prices, according to experts.