April 30, 2009 |
Google Inc. said David Rosenblatt, head of the DoubleClick advertising business it acquired last year, is leaving the company. Rosenblatt ran Google's display business, which handles banner advertising and other graphical ads. Henrique De Castro, a manager of European ad sales, will replace him, a Google spokeswoman said. She declined to give a reason for Rosenblatt's departure. Rosenblatt is the former chief executive of DoubleClick Inc., which Google bought for $3.2 billion, acquiring technology that sells display ads and measures their effectiveness.
August 8, 2008 |
Google Inc. said it had developed a system that would let advertisers limit and measure the number of times users view ads on its partners' sites. Clients will be able to better place ads based on the number of views they get and the number of users that visit a website after seeing it, Mountain View, Calif.-based Google said. The technology will be available within months, Google said. The product comes out of Google's acquisition of online ad company DoubleClick Inc., bought in March to boost sales of promotions with pictures and videos.
April 3, 2008 |
Google Inc. is cutting jobs at DoubleClick Inc., the online advertising company it bought last month for $3.24 billion. About 300 of DoubleClick's 1,200 U.S. employees were fired or placed in "transitional" roles, Mountain View, Calif.- based Google said. The acquisition was completed March 11.
February 9, 2008 |
Google Inc. hasn't received formal objections from European Union regulators about its proposed $3.1-billion purchase of online advertising firm DoubleClick Inc., people familiar with the case said, indicating that the EU is close to approving the deal. EU regulators may only block a merger if they send a list of concerns. No such document has been sent in the Google case, the people said. Mountain View, Calif.-based Google, owner of the most popular Web search engine, would use New York-based DoubleClick to bolster sales of Internet ads.
January 26, 2008 |
European regulators are likely to approve Google Inc.'s $3.1-billion takeover of ad firm DoubleClick Inc., despite rivals' worries that the deal could squeeze them and make Web advertising more expensive. The European Commission, which is in charge of preserving competition in the 27-country European Union, is about to decide whether it will express serious doubts about the deal, which would combine Mountain View, Calif.
December 21, 2007 |
In approving Google Inc.'s $3.1-billion purchase of DoubleClick Inc. on Thursday, federal regulators determined that there was plenty of competition in the fast-growing Internet advertising world. But they also expressed concerns about consumer privacy in that rapidly evolving marketplace, in which companies are increasingly using technology to track people's digital footprints to follow them around the Web and target ads to their activities.