February 24, 2014 |
The green ogre is moving out of his swamp and coming to London. DreamWorks Animation said it was teaming up with Merlin Entertainments, based in Poole, Britain, to create a Shrek-themed attraction on London's South Bank. The show will transport visitors through a "live interactive adventure" featuring Shrek, Fiona, Puss in Boots and other characters from the popular DreamWorks franchise, the companies announced Monday morning. "It's not like anything else, if you can imagine a theater-like experience where you the audience are part of the story," DreamWorks Animation Chief Executive Jeffrey Katzenberg said in an interview.
January 13, 2014 |
A year ago, DreamWorks Animation Chief Executive Jeffrey Katzenberg trekked to the Bay Area headquarters of YouTube to pitch an idea to his counterpart, Salar Kamangar. "I said to them, I love the things they are doing with YouTube in terms of building out the platform and encouraging user generated content," Katzenberg said. "But as a user, I felt the one thing that was very challenging is ... there's hundreds of hours of programming being uploaded every minute. It's inconsumable and unnavigable and, as a user, it was getting harder and harder for me to know what I should be watching.
January 9, 2014 |
DreamWorks Animation is expanding its partnership with YouTube. The Glendale-based computer animation company is teaming up with YouTube to produce a series of daily shows that will highlight some of the most compelling entertainment on the video-sharing website, according to a person familiar with the plans. Called "YouTube Nation," the program will feature five-minute highlights of the best of YouTube programming. The series will be produced by DreamWorks Animation and YouTube, which is financing the venture, and is expected to debut next week.
January 3, 2014 |
DreamWorks Animation SKG is premiering its first computer tablet, one that will teach kids how to be their own animators. The Glendale-based creator of the "Shrek," "Kung Fu Panda" and "Madagascar" movies has partnered with El Segundo-based Fuhu Inc. to create DreamTab, billed as a state-of-the-the art tablet designed for kids. The 8-inch by 12-inch device, which features a new 4.4 Kit Kat Android based operating system, will allow kids to stream movies, TV shows and play games with various innovative parental controls and educational tools.
CALIFORNIA | LOCAL
December 17, 2013 |
President Obama's visit to DreamWorks Animation last month cost Glendale about $61,000, and at least one City Council member thinks the city shouldn't be the only one footing the bill for the increased security. During the Nov. 26 visit, Obama met DreamWorks executives and employees, gave an afternoon speech about the importance of the film industry to the American economy and international diplomacy, and visited with stars of an upcoming DreamWorks movie, including Steve Martin.
November 26, 2013 |
This is the presidential life, Southern California style: Alien invasions. Banjo-playing actors. Threats to animate the next State of the Union address. President Obama dropped into DreamWorks Animation in Glendale on Tuesday, on the second day of statewide swing dedicated largely to fund-raising. Before delivering a speech to employees, he was treated to a VIP tour by the company's chief executive, Jeffrey Katzenberg, a top Obama fund-raiser. At one point they watched as actors Steve Martin and Jim Parsons recorded lines for the studio's upcoming alien invasion film, "Home.