BUSINESS
August 4, 2007 | By Joel Sappell, Times Staff Writer
WHEN Los Angeles Times sportswriter Mike Penner revealed in a recent column that he'd soon be changing his name to Christine Daniels, the piece quickly became the No. 1 draw on the newspaper's website. From across cyberspace the readers came. Overwhelmingly, they arrived after spotting this titillating link on a news site called the Drudge Report: "L.A. Times Shock: 'I am a Transsexual Sportswriter.' " Hard not to click on that one.