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June 11, 1998 | DENISE GELLENE
Advertiser: Drypers Agency: Suissa Miller Advertising, Los Angeles Challenge: In its first national TV campaign, tiny Drypers disposable diapers tries to position itself as a preferable alternative to Procter & Gamble's Pampers and Kimberly Clark's Huggies. The Ad: Three adorable babies wearing only diapers each sit on a stack of diapers representing the three rival brands. As an announcer lists the attributes of Drypers, the Drypers stack becomes taller, boosting the baby higher.
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BUSINESS
June 11, 1998 | DENISE GELLENE
Advertiser: Drypers Agency: Suissa Miller Advertising, Los Angeles Challenge: In its first national TV campaign, tiny Drypers disposable diapers tries to position itself as a preferable alternative to Procter & Gamble's Pampers and Kimberly Clark's Huggies. The Ad: Three adorable babies wearing only diapers each sit on a stack of diapers representing the three rival brands. As an announcer lists the attributes of Drypers, the Drypers stack becomes taller, boosting the baby higher.
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