September 24, 2011 |
Dish Network is aiming to use its new Blockbuster unit to challenge now vulnerable Netflix, but not at the expense of its own satellite television business. The company on Friday unveiled Blockbuster Movie Pass, a service that offers DVDs and video games by mail along with 3,000 movies and television shows available to stream on TV and an additional 1,000 for PCs. It will launch Oct. 1. The service will cost $10 a month, the same price Netflix charged for a combined streaming and DVD service before it unexpectedly raised the price in July, sparking public outrage and the loss of an estimated 400,000 subscribers by the end of September.