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E And J Gallo Winery

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BUSINESS
January 13, 1992
Frank and Ed, the lovable hayseed hucksters for Bartles & Jaymes wine coolers, are out of work. And nobody even told them, "Thank you for your support." "It was a hell of a ride while it lasted," said rancher David Rufkahr of Alfalfa, who portrayed Frank Bartles, the one who did all the talking in the popular seven-year ad campaign. The end came quietly and without fanfare. Rufkahr didn't even get to keep the straw fedora and suspenders: "That's all theirs," he said.
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BUSINESS
January 13, 1992
Frank and Ed, the lovable hayseed hucksters for Bartles & Jaymes wine coolers, are out of work. And nobody even told them, "Thank you for your support." "It was a hell of a ride while it lasted," said rancher David Rufkahr of Alfalfa, who portrayed Frank Bartles, the one who did all the talking in the popular seven-year ad campaign. The end came quietly and without fanfare. Rufkahr didn't even get to keep the straw fedora and suspenders: "That's all theirs," he said.
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FOOD
September 13, 1990 | DAN BERGER
Secrecy has always surrounded the E. and J. Gallo Winery operations. But a few intimate Gallo family details have been revealed via court records over the last two years. Ernest and Julio Gallo sued their younger brother, Joseph Gallo Jr., when he tried to market his own line of cheese with the Gallo name. "I have only got one name," Joseph Gallo told the press at the time. "I don't know how I'm supposed to look for another one." It was a messy legal battle.
FOOD
September 13, 1990 | DAN BERGER, TIMES WINE WRITER
Massive earth movers scrape at the reddish soil. Enormous trucks shift tons of dirt. Mountains are being moved here. Nearby, huge plastic sheets blanket hundreds of acres of newly fumigated earth. It may look as if this northern Sonoma County landscape is being prepared for battle, but for the E. and J. Gallo Winery of Modesto, this little project is merely the beginning of a frontal assault on the premium wine market.
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