E X Inc

The company e-X Inc. of San Clemente, the publishing arm for a major U.S. surfing association, said Thursday it has purchased the rights to three board sport magazines from World Oceans Media for an undisclosed sum. The firm bought Wave Action Surf, Pit BodyBoard and Launch WakeBoard--magazines devoted to extreme versions of surfing and related sports, said Ian Cairns, president of e-X. For years, the magazines have partnered with the U.S. Surfing L.P.

The company e-X Inc. of San Clemente, the publishing arm for a major U.S. surfing association, said Thursday it has purchased the rights to three board sport magazines from World Oceans Media for an undisclosed sum. The firm bought Wave Action Surf, Pit BodyBoard and Launch WakeBoard--magazines devoted to extreme versions of surfing and related sports, said Ian Cairns, president of e-X. For years, the magazines have partnered with the U.S. Surfing L.P.

Why would two high-tech billionaires imagine that buying two money-losing sports teams might improve their business prospects? By buying the Angels and Ducks, Henry Nicholas III and Henry Samueli, co-founders of Broadcom Corp., could move rapidly from vendors of high technology to interactive pioneers, with enormous potential for revenue.