E4l Inc

E4L Inc., an infomercial and electronic-commerce marketer, agreed to buy closely held Flageoli Ltd. of Los Angeles for $60 million in cash and stock to add skin-care and cosmetics brands to its product line. Encino-based E4L will pay $30 million in cash and about $30 million in Series G convertible preferred stock to Flageoli's three partners, who include Jennifer Flavin-Stallone, wife of actor Sylvester Stallone. E4L, formerly called National Media Corp.

E4L Inc., an infomercial and electronic-commerce marketer, agreed to buy closely held Flageoli Ltd. of Los Angeles for $60 million in cash and stock to add skin-care and cosmetics brands to its product line. Encino-based E4L will pay $30 million in cash and about $30 million in Series G convertible preferred stock to Flageoli's three partners, who include Jennifer Flavin-Stallone, wife of actor Sylvester Stallone. E4L, formerly called National Media Corp.