Ea Sports

Tiger's tie-ins Here is a look at Tiger Woods' major sponsors/ endorsement deals: Accenture TV/print ads for management consulting firm. AT&T AT&T National golf tournament that benefits Tiger Woods Foundation. Chevron Title sponsor of Chevron World Challenge golf tournament benefiting Tiger Woods Foundation. EA Sports Tiger Woods PGA Tour video game in a six-year deal signed in 2006. Gatorade Tiger Focus drink.

Elliott Sadler has circled Daytona International Speedway thousands of times this week -- most of the them while sitting in his motor home. He logged laps long before qualifying, right after practice and late into the night. He sharpened his drafting skills, worked the high side of the track and tried to find new ways to pass. He's not alone, either. A growing number of drivers -- including Dale Earnhardt Jr.

Cynthia Barboza of Long Beach Wilson was presented with the Gatorade national girls' volleyball player of the year award in a ceremony Thursday at Wilson that included surprise appearances by former award winners Kerri Walsh and Ogonna Nnamani. Barboza won for the second year in a row, making her the first volleyball player to win the award more than once. She joins Marion Jones, LeBron James and Candace Parker as the only athletes in any sport to win it in consecutive seasons.

Any way you look at it, Madden is big. There is the person, John Madden, who is large in both build and stature. On Saturday, he will be inducted into the Pro Football Hall of Fame in Canton, Ohio, for his accomplishments as coach of the Oakland Raiders from 1969 to '79. On Sunday, he makes his NBC debut on the Hall of Fame exhibition game, becoming the first person to be the lead pro football commentator at four networks, having previously worked at ABC, Fox and CBS.

LaMarcus Aldridge made a putback with 3.6 seconds left and blocked a last-second shot to lift No. 2-ranked Texas to a 76-75 men's basketball victory over No. 13 West Virginia on Monday night in the semifinals of the Guardians Classic at Kansas City, Mo. Daniel Gibson made six three-point shots and scored 20 points to lead Texas (3-0). Aldridge's block came on a last-second layup attempt by Mike Gansey, who led the Mountaineers (2-1) with 28 points. No.

Shaun Alexander rushed for 1,880 yards and scored an NFL-record 28 touchdowns last season for the Seattle Seahawks, yet he isn't the consensus No. 1 running back choice of fantasy league players. Some tout sheets rank him only third among running backs, behind Kansas City's Larry Johnson and San Diego's LaDainian Tomlinson. That's because when fantasy leaguers look at Alexander, they see the curses. Two of them.

Consumers, daunted by the recession, hit the pause button on buying video games in May. The game industry last month racked up $863.3 million in sales of games and consoles, the first time since August 2007 that monthly sales came in less than $1 billion, according to a report released Thursday from market research firm NPD Group Inc. Sales of game consoles took a big hit last month, dropping 30% to $302.5 million from $433 million in May 2008.