December 4, 2000 |
Early this year, EarthLink's advertisements used dancing hamsters and a karaoke singer to build brand awareness. This week, EarthLink will unveil a weightier campaign that portrays the Atlanta-based company as the "No. 1 provider of the real Internet." The new ads, created by the Los Angeles office of the TBWA/Chiat/Day advertising agency, mark a crucial point in the No. 2 Internet service provider's battle against heavy-spending market leader America Online and a resurgent MSN.
December 1, 2000 |
Two members of the Federal Trade Commission are on opposite sides about whether America Online Inc.'s proposed purchase of Time Warner Inc. will hurt competition, persons close to the deal said. At issue is the agreement for EarthLink Network Inc. to use Time Warner's cable lines next year to offer consumers an alternative Internet service, a deal that was widely seen as clearing a big hurdle to win FTC approval.
October 9, 2000 |
The transcript reads like the last words of a group sentenced to some sort of mass execution, or perhaps the scene on the deck of the Titanic. Amid typed-out cries of "nooo," "Sad sad sad!" and "bye bye!" came the periodic countdown notice: "System going down in 2 minutes" "System going down in 40 seconds" "System going down IMMEDIATELY" At midnight last Saturday, the plug was pulled on a piece of Internet history, as service for Netcom's shell-account users was shut down.
April 24, 2000 |
Now that EarthLink Network of Pasadena has completed its $4-billion merger with MindSpring Enterprises, some veterans of the company are longing for the start-up atmosphere of EarthLink's early days--and they're jumping to other companies to get it. In six years, EarthLink has grown from a 10-modem operation to a 5,800-employee industry leader, one of the top three Internet service providers in the country after combining with Atlanta-based MindSpring. With nearly 3.
February 8, 2000 |
On the heels of completing its merger with MindSpring Enterprises, Internet service provider EarthLink Network reported that the combined company's annual revenue more than doubled, but warned that profitability is still more than a year away as it races to close the gap with industry leader America Online. EarthLink, now with 3.1 million Internet customers, is in a neck-and-neck race with free Internet service provider NetZero for the No. 2 spot behind AOL, which has 21 million members.
January 10, 2000 |
EarthLink Network, the nation's second-largest Internet service provider today will escalate its battle with market leader America Online by launching its first national advertising campaign. Incorporating television, radio and billboards, the campaign created by the Los Angeles-based BBDO West advertising agency is designed to build the Pasadena-based ISP's customer base as well as build consumer awareness.