ENTERTAINMENT
July 15, 2011 | August Brown
Four years ago, Eddie Cota had a problem. The then-24-year-old concert promoter and booker was hired to take the musically staid Pasadena and energize its live music scene. This was an enormous undertaking for the new booker of Pasadena's Levitt Pavilion for the Performing Arts. The free summertime shows were a reliable local draw, but the bookings had begun to feel uninspired. Though he'd thrived at internships at Capitol Records, Interscope Records and several radio stations, the nonprofit entertainment world was new to Cota, and he had to quickly instantly grow competent in a range of genres.