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Egosurf Com Company

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July 13, 2000 | CHRISTOPHER NOXON, REUTERS
People log on to the Internet to learn about everything from the weather (http://www.weather.com) to the wonderful world of toasters (http://www.central-services.de/toastermuseum). But some Web heads rely on the Net to keep current on an even more compelling subject--themselves. It's called ego-surfing. It's defined as searching the Internet for mentions of your own name.
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BUSINESS
July 13, 2000 | CHRISTOPHER NOXON, REUTERS
People log on to the Internet to learn about everything from the weather (http://www.weather.com) to the wonderful world of toasters (http://www.central-services.de/toastermuseum). But some Web heads rely on the Net to keep current on an even more compelling subject--themselves. It's called ego-surfing. It's defined as searching the Internet for mentions of your own name.
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