May 9, 1998 |
Will women want White Diamonds without Elizabeth Taylor pushing the rich floral perfume? In an effort to revive the 7-year-old scent, manufacturer Elizabeth Arden last month launched an estimated $7-million print and television ad campaign, featuring Burt Reynolds, Kenny Rogers and actor Lorenzo Lamas, in time for Mother's Day. Instead of Liz, the somewhat-faded male celebrities now are touting the fragrance to mature women.
February 11, 1989 |
Faberge Inc. said Friday that it has agreed to sell its beauty products and toiletries businesses--which include the Elizabeth Arden, Brut and Aqua Net lines--to international consumer products giant Unilever Group for $1.55 billion in cash. The deal is another in a long line of acquisitions in the cosmetics industry and one that would give Unilever, a British-Dutch company, a much greater presence in the United States.
January 31, 1988
Daniel J. Manella has been named chairman and chief executive of Elizabeth Arden Inc., New York. Manella replaces Vaughn Bryson of Eli Lilly. Faberge Inc. recently acquired Elizabeth Arden from Eli Lilly for about $700 million. Manella also will continue as chairman and CEO of Faberge Inc.
November 14, 1987 |
Faberge Inc. remains confident that it can buy Elizabeth Arden, one of the world's largest makers of prestige cosmetics, despite industry rumors that the deal will become another victim of October's stock market crash. In August, Faberge, maker of Aqua Net hair spray, Brut cologne and other personal-care products for the mass market, said that it would buy the more exclusive Arden from Eli Lilly and Co. for $700 million.
August 6, 1987 |
Eli Lilly & Co., following other big drug companies that have recently decided to bail out of the sluggish cosmetics business, said Wednesday it will sell its Elizabeth Arden division to Faberge Inc. for about $700 million.