March 16, 2004 |
Pop star Britney Spears has signed a deal with Elizabeth Arden Inc. to develop and market her own line of perfumes and cosmetics. Spears' first product will be a fragrance, which will be launched in the fall at department stores, the New York-based company said, adding that Spears is "personally involved" with all aspects of developing the product.
February 11, 1989 |
Faberge Inc. said Friday that it has agreed to sell its beauty products and toiletries businesses--which include the Elizabeth Arden, Brut and Aqua Net lines--to international consumer products giant Unilever Group for $1.55 billion in cash. The deal is another in a long line of acquisitions in the cosmetics industry and one that would give Unilever, a British-Dutch company, a much greater presence in the United States.
November 1, 2000 |
Anglo-Dutch consumer goods company Unilever has agreed to sell its Elizabeth Arden perfumes business for $225 million as part of its effort to shed operations that do not meet its strategic needs. Unilever, whose brands include Pepsodent toothpaste, Lipton tea and Ragu spaghetti sauce, said it has reached the deal with FFI Fragrances, a perfume-maker based in Miami Lakes, Fla.
May 9, 1998 |
Will women want White Diamonds without Elizabeth Taylor pushing the rich floral perfume? In an effort to revive the 7-year-old scent, manufacturer Elizabeth Arden last month launched an estimated $7-million print and television ad campaign, featuring Burt Reynolds, Kenny Rogers and actor Lorenzo Lamas, in time for Mother's Day. Instead of Liz, the somewhat-faded male celebrities now are touting the fragrance to mature women.
August 6, 1987 |
Eli Lilly & Co., following other big drug companies that have recently decided to bail out of the sluggish cosmetics business, said Wednesday it will sell its Elizabeth Arden division to Faberge Inc. for about $700 million.