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August 16, 1999 | JONATHAN GAW, Jonathan Gaw covers technology and electronic commerce for The Times. He can be reached at (714) 966-7818 and at jonathan.gaw@latimes.com
Under the category of "least persuasive testimonials," Aliso Viejo-based Emaildirect Inc., a direct marketing company specializing in e-mail coupons, posts on its Web site glowing reviews of the company's service from anonymous Hotmail, America Online and Earthlink subscribers. Call me naive, but I can't recall a junk mail sender ever getting fan mail.
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BUSINESS
August 16, 1999 | JONATHAN GAW, Jonathan Gaw covers technology and electronic commerce for The Times. He can be reached at (714) 966-7818 and at jonathan.gaw@latimes.com
Under the category of "least persuasive testimonials," Aliso Viejo-based Emaildirect Inc., a direct marketing company specializing in e-mail coupons, posts on its Web site glowing reviews of the company's service from anonymous Hotmail, America Online and Earthlink subscribers. Call me naive, but I can't recall a junk mail sender ever getting fan mail.
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