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Energy Drinks

August 23, 2004 | Alice Lesch Kelly, Special to The Times
When Jason Lee, a 41-year-old research analyst in Los Angeles, goes out for a night on the town, he wants to be able to dance until the wee hours. To rev up, Lee will drink three or four cans of Red Bull energy drink. "It has more zing than a Diet Pepsi," Lee says. "I'm looking for something to help me stay up later, for more energy." Energy -- that's what drinks such as Red Bull, Monster Energy, Rockstar, Amp, KMX, SoBe Adrenaline Rush and Shark promise.
Gene La Pietra has surfed constantly changing beverage trends during 30 years of serving up drinks at bars and clubs in Hollywood. But few waves have been as dramatic as the arrival of energy drinks--nonalcoholic beverages loaded with caffeine, vitamins and other ingredients designed to provide a quick pick-me-up. The imported Red Bull energy drink is so hot that the club owner built a new bar at Circus Disco in Hollywood that sells only chilled 8.
May 7, 2013 | By Tiffany Hsu
San Francisco City Atty. Dennis Herrera has sued Monster Beverage Corp., accusing the company of pitching highly caffeinated drinks to minors as young as 6 years old. The lawsuit, filed Monday in San Francisco Superior Court, is the latest twist in a battle between Herrera and the Corona company about the caffeine content of Monster energy drinks and how the beverages are marketed. Herrera's move followed Monster's opening salvo April 29, when the company sued Herrera in federal court in Riverside, alleging that he was singling out the beverage maker and threatening to block sales of its drinks in their current form.
May 4, 2009 | Shari Roan
Loaded with caffeine and taurine to stimulate the central nervous system, energy drinks have become the go-to solution when you need a quick, energizing pick-me-up. But sometimes energy isn't what you need. Concentration and attention can start to fade in the face of those midafternoon doldrums and a host of distractions. Something to perk up the mind and enhance focus would do the trick. Some beverage manufacturers say they have just the solution.
July 4, 2005 | Jeannine Stein, Times Staff Writer
Sara Vieira's workout schedule is more than most humans care to endure, a punishing combination of Spinning classes, boot camp and training for an upcoming triathlon. Exercising intensely up to two hours a day, Vieira admits she can endure the workouts a little easier when she has help from a friend -- a can of Red Bull. The 27-year-old flash designer from West Hollywood is hardly alone. Many twenty- and thirtysomethings regularly chug energy drinks or coffee before their workouts.
November 5, 2006 | Carla K. Johnson, Associated Press Writer
More than 500 new energy drinks launched worldwide this year, and coffee fans are probably too old to understand why. Among young people, energy drinks aren't merely popular. They attract fan mail on their own MySpace pages. They spawn urban legends. They get reviewed by bloggers. And they taste like carbonated cough syrup.
June 27, 2008 | Marc Lifsher, Times Staff Writer
Anheuser-Busch Cos. said Thursday that it would stop producing and distributing energy drinks that contained both alcohol and caffeine and often other stimulants. Attorneys general from California and 10 other states announced that the St. Louis-based company, the nation's largest brewer, would reformulate its Tilt and Bud Extra products.
Hansen Natural Corp. is a California company, born and raised. Seventy years after Hubert Hansen started selling fresh, unpasteurized juices to Hollywood studios, about 60% of the company's revenue still comes from sales in the Golden State. That hefty percentage sums up the Corona-based company's problems and its potential. Hansen has earned its reputation as a premium beverage company by correctly identifying what will appeal to the taste buds of trend-setting Californians.
November 12, 2005 | James F. Peltz, Times Staff Writer
In the pumped-up market for energy drinks, a small Corona company has created a monster. Hansen Natural Corp., once an obscure seller of fruit juices and sodas, is growing at a furious pace thanks to its Monster Energy line of beverages. It has been a welcome jolt for Hansen's investors and has spawned multimillion-dollar stock gains for its top two executives.
At 17, he already knows his liquor, but he's not so proud of this that he wants his name in the newspaper. At any rate, he's convinced that it wasn't the vodka that did him in. It was the mixer. While visiting with friends in upstate New York in late November, he settled down in front of the TV with a cocktail made of two shots of vodka and a can of Red Bull, a popular so-called energy drink with a sweet, medicinal taste. Awhile later, he went to the bathroom and passed out.
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