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Energy Drinks

NEWS
July 15, 2010 | By Paul Olund, Los Angeles Times Staff Writer
gobblygook goes right here.
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BUSINESS
December 29, 2009 | By Jerry Hirsch
In Los Angeles, where medical marijuana dispensaries outnumber Starbucks and McDonald's restaurants combined, a mood-altering beverage with a cannabis-oriented marketing campaign is gaining traction. Southern California has become the bestselling market for Mary Jane's Relaxing Soda, a sugary drink laced with kava, a South Pacific root purported to have sedative properties. Matt Moody, a Denver nutritional supplement developer who created the beverage, said the name is an unabashed reference to weed, though the relaxant compounds in kava are chemically unrelated to those in marijuana.
NEWS
October 4, 2009 | Daniel Woolls, Woolls writes for the Associated Press.
A little-known Spanish matador is breaking with a sacred tradition, agreeing to advertise on his cape while slaying bulls and endorse a soft drink that caters to gays. Matador Joselito Ortega will be plugging a club-scene energy beverage called Gay Up and have those words embroidered into his cape in large, red cursive letters. In Spain, matadors are seen by many as the pinnacle of macho, and Ortega's endorsement of a product geared toward gay men is raising eyebrows. But Ortega sees no incompatibility.
CALIFORNIA | LOCAL
September 4, 2009 | Ari B. Bloomekatz
On the cover of the daily "Incident Action Plan" for the Station fire is an unusual warning: "No energy drinks." Even though firefighters expend a tremendous amount of energy, officials said high levels of caffeine in many energy drinks can be dangerous. "It's been a concern," said Nathan Judy of the U.S. Forest Service. "When they drink those things, it dehydrates them." Judy said that during a previous fire some years back, a firefighter consumed four cans of Red Bull in one day and went into diabetic shock.
BUSINESS
August 24, 2009 | Mike Hughlett
Mix caffeine with malt liquor, add fruity flavors such as grape or orange, and what do you get? Four Loko and Four Maxed, two beverages made by a Chicago company and aimed squarely at a twentysomething crowd weaned on energy drinks. But to several state attorneys general, including Illinois' Lisa Madigan, Four and beverages of its kind can make drinkers think that caffeine counteracts intoxication, a potentially dangerous illusion, particularly for partying college kids. Attorneys general from up to 25 states scored a victory in December against caffeine-boosted, high-alcohol brews when MillerCoors, under pressure from the officials, agreed to remove the stimulants from its Sparks beverage, the market leader.
HEALTH
May 4, 2009 | Shari Roan
Loaded with caffeine and taurine to stimulate the central nervous system, energy drinks have become the go-to solution when you need a quick, energizing pick-me-up. But sometimes energy isn't what you need. Concentration and attention can start to fade in the face of those midafternoon doldrums and a host of distractions. Something to perk up the mind and enhance focus would do the trick. Some beverage manufacturers say they have just the solution.
HEALTH
March 23, 2009 | Marc Siegel, Siegel is an internist and an associate professor of medicine at New York University's School of Medicine.
"House" Fox, Feb. 23, 8 p.m. Episode: "The Softer Side." -- The premise Jackson, born with male and female DNA, has been brought up as a boy after his parents opted for surgical repair of his "ambiguous genitalia" shortly after birth. Now 13, he's recently begun receiving testosterone shots. After he collapses with abdominal pain while playing basketball, his parents urge Dr.
HEALTH
October 13, 2008 | Jill U. Adams, Special to The Times
Energy drinks are the target of many complaints: too much sugar, too much caffeine and too many herbal extracts with dubious claims. Now, researchers say the drinks may lead to drug abuse. In a paper published online last month in the journal Drug and Alcohol Dependence, Roland Griffiths of Johns Hopkins' School of Medicine in Baltimore and his coauthors highlighted the risks of consuming too much caffeine via energy drinks, including caffeine toxicity and dependence.
BUSINESS
October 7, 2008 | From Bloomberg News
Coca-Cola Co. agreed to distribute Hansen Natural Corp.'s Monster -- the bestselling energy drink in the U.S. -- in Europe, Canada and some U.S. states. Coca-Cola will expand Monster internationally and boost sales of the drink beyond the more than a quarter of the U.S. energy drink market Hansen already controls. The deal also widens Coca-Cola's lead over PepsiCo Inc. in energy drink sales.
BUSINESS
October 5, 2008 | From Times Wires Services
Energy beverages can have 10 times the caffeine of soft drinks, or even more, prompting scientists at Johns Hopkins University to recommend that product labels list the content and warn about health risks. Energy drinks are sold as dietary supplements, and the Food and Drug Administration doesn't limit their caffeine content or require warnings. A typical 12-ounce soft drink contains about 35 milligrams of caffeine, while some energy drinks have as much as 500 milligrams, said the researchers in the journal Drugs and Alcohol Dependence.
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