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BUSINESS
February 28, 1990 | JONATHAN WEBER, TIMES STAFF WRITER
Role models are more important to women than to men. Personalities and life styles are more interesting to women than to men. Men are more practical, women more romantic. Although they may sound like sexist stereotypes, these conclusions are part of the marketing strategy for a new Irvine-based magazine whose overall orientation is anything but chauvinist.
BUSINESS
February 28, 1990 | JONATHAN WEBER, TIMES STAFF WRITER
Role models are more important to women than to men. Personalities and life styles are more interesting to women than to men. Men are more practical, women more romantic. Although they may sound like sexist stereotypes, these conclusions are part of the marketing strategy for a new Irvine-based magazine whose overall orientation is anything but chauvinist.
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