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Eparties Company

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BUSINESS
October 4, 1999 | KAREN KAPLAN, TIMES STAFF WRITER
The first company to emerge from the ECompanies Internet business incubator will be unveiled today. EParties will build a Web site where party planners can get ideas on themes, generate e-mail invitations, keep track of RSVPs, buy supplies and create a gift registry. David Haddad, former president of Mattel Media, the toy giant's software division, will become chief executive of the new company. Planning a party online at a party portal site "is a better consumer proposition," Haddad said.
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BUSINESS
June 10, 2000 | KAREN KAPLAN and ABIGAIL GOLDMAN, TIMES STAFF WRITERS
Struggling Internet toy retailer EToys agreed Friday to pay $1.6 million in stock to buy EParties, an online party planning site that was on the verge of shutting down. The deal between the Santa Monica firms would bolster EToys' efforts to launch its own party planning service. EToys hopes that by adding party goods to its portfolio, it can create new sources of revenue while keeping its focus on children's products.
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BUSINESS
June 10, 2000 | KAREN KAPLAN and ABIGAIL GOLDMAN, TIMES STAFF WRITERS
Struggling Internet toy retailer EToys agreed Friday to pay $1.6 million in stock to buy EParties, an online party planning site that was on the verge of shutting down. The deal between the Santa Monica firms would bolster EToys' efforts to launch its own party planning service. EToys hopes that by adding party goods to its portfolio, it can create new sources of revenue while keeping its focus on children's products.
BUSINESS
October 4, 1999 | KAREN KAPLAN, TIMES STAFF WRITER
The first company to emerge from the ECompanies Internet business incubator will be unveiled today. EParties will build a Web site where party planners can get ideas on themes, generate e-mail invitations, keep track of RSVPs, buy supplies and create a gift registry. David Haddad, former president of Mattel Media, the toy giant's software division, will become chief executive of the new company. Planning a party online at a party portal site "is a better consumer proposition," Haddad said.
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