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Etch A Sketch

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NEWS
March 21, 2012 | By Michael A. Memoli
Seeking to quickly move on after one of his spokesman blotted out what should have been a banner day for his presidential campaign, Mitt Romney promised wary conservatives that he would not change course if he becomes the Republican nominee. Speaking to reporters after a town hall meeting in Arbutus, Md., Romney clarified an aide's statement that he would view the start of the general election campaign like an Etch-A-Sketch, suggesting that he could adjust positions he took in a primary campaign dominated by conservatives to please a more centrist electorate in November.
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CALIFORNIA | LOCAL
February 2, 2013 | By Valerie J. Nelson
Los Angeles Times Invented in Paris in the late 1950s, the mechanical drawing toy that would eventually be marketed as "the world's first laptop" became wildly popular soon after an Ohio company introduced it under a new name: Etch A Sketch. French electrician Andre Cassagnes stumbled upon the concept for what he called the "Telecran" - or telescreen - while peeling a decal from a switch plate and noticing how his pencil marks had transferred from one surface to another. After an Ohio Art Co. executive discovered it at the 1959 Nuremberg Toy Fair, he bought the rights for $25,000 and launched it in time to become the best-selling toy of the 1960 holiday season.
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NEWS
March 22, 2012 | By Alana Semuels
It was Newt Gingrich's turn Thursday to mock Mitt Romney, brandishing a pink Etch-A-Sketch with “No Romney” printed on the back at a glorified photo op at Big Al's Seafood Restaurant in Houma, La. The toy, handed to him by conservative activist Jeff Giles (who is actually a Santorum supporter), has become the topic of various barbs against Romney after Romney campaign manager Eric Fehrnstrom told CNN, “Well, I think you hit a reset button for the fall campaign. Everything changes.
OPINION
October 11, 2012 | By Michael Kinsley
Now don't get me wrong. I'm not hoping for this or expecting it, but maybe it wouldn't be the end of the world if Mitt Romney became president. Never in my life have I supported a Republican for president, and I don't intend to start now. I'm voting for Obama, and I urge you to do the same. I don't even really understand the intense disappointment many liberals seem to feel about the president's first term. For heaven's sake, with the Affordable Care Act, he crossed off what had been the top item on the liberal to-do list for decades.
NEWS
March 21, 2012 | By Michael A. Memoli
With Mitt Romney's presidential campaign, it seems it's always two steps forward, one step back. Romney won a double-digit victory Tuesday in the Illinois primary, and followed it up with a major endorsement this morning from former Florida Gov. Jeb Bush. But one of Romney's spokesmen also offered fresh ammunition to GOP critics of the former Massachusetts governor who see him as an inauthentic conservative, by suggesting in a television interview that the candidate would steer toward the political center as soon as he clinches the nomination.
NEWS
March 29, 2012 | By Michael A. Memoli
Etch-A-Sketch's place in the political dialogue may be more permanent than we thought. A week after the children's drawing toy bedeviled the Mitt Romney campaign, it's being used against another Massachusetts Republican -- Scott Brown. In a new campaign video (watch below) , Democratic Senate hopeful in Massachusetts Elizabeth Warren says that Wall Street and lobbyists "want Etch-A-Sketch senators," suggesting her rival is one of them. "They want the ones who will clear the screen and change their minds to do whatever Big Money tells them to do," Warren says in the video.
NEWS
March 22, 2012 | By Michael A. Memoli
The Romney campaign may be learning that sometimes the best weapon against an unshakably bad story like "Etch-A-Sketch"-gate is to laugh it off. First, a refresher. Eric Fehrnstrom, one of Mitt Romney's top aides, torpedoed what should have been a gangbusters news cycle for the campaign with this answer to a question about how damaging the primary has been to Romney's chances in November. "I think you hit a reset button for the fall campaign. Everything changes. It's almost like an Etch-A-Sketch.
CALIFORNIA | LOCAL
June 15, 2000
William Casley Killgallon, 87, who helped devise the name for the toy known as the Etch a Sketch. Killgallon was a vice president at the Ohio Art Co. when it acquired the rights to the toy originally made in England as the DoodleMaster Magic Screen. Killgallon and another executive coined the new name. Etch a Sketch was an instant hit in the early 1960s. Killgallon became president of Ohio Art in 1966 and retired in 1978, after his family bought the company. On June 8 in Charlottesville, Va.
NEWS
August 7, 1994 | from Associated Press
The work by a big-name artist is rather linear in style, maybe a bit two-dimensional. It could also disappear with one good shake. The 9-year-old drawing by Elaine de Kooning was done on an Etch A Sketch. De Kooning is the late artist, critic and wife of painter Willem de Kooning. And Etch A Sketch is the quickly erasable, two-knobbed drawing board that has gotten countless families with children through countless long car rides.
OPINION
October 11, 2012 | By Michael Kinsley
Now don't get me wrong. I'm not hoping for this or expecting it, but maybe it wouldn't be the end of the world if Mitt Romney became president. Never in my life have I supported a Republican for president, and I don't intend to start now. I'm voting for Obama, and I urge you to do the same. I don't even really understand the intense disappointment many liberals seem to feel about the president's first term. For heaven's sake, with the Affordable Care Act, he crossed off what had been the top item on the liberal to-do list for decades.
NEWS
April 6, 2012 | By Kim Geiger
Mitt Romney's spokesman Eric Fehrnstrom thinks the makers of Etch-A-Sketch should “appreciate everything I did for them” by repopularizing their product when he used the drawing toy in a metaphor about transitioning from a primary to a general election campaign. [Watch the video below.] Fehrnstrom's statement - “I think you hit a reset button for the fall campaign.... It's almost like an Etch-A-Sketch. You can kind of shake it up and restart all over again” - gave life to the persistent knock on Romney that he lacks authenticity.
NEWS
March 29, 2012 | By Michael A. Memoli
Etch-A-Sketch's place in the political dialogue may be more permanent than we thought. A week after the children's drawing toy bedeviled the Mitt Romney campaign, it's being used against another Massachusetts Republican -- Scott Brown. In a new campaign video (watch below) , Democratic Senate hopeful in Massachusetts Elizabeth Warren says that Wall Street and lobbyists "want Etch-A-Sketch senators," suggesting her rival is one of them. "They want the ones who will clear the screen and change their minds to do whatever Big Money tells them to do," Warren says in the video.
NEWS
March 23, 2012 | By Michael A. Memoli
Even Joe Biden couldn't resist using the "Etch A Sketch" gaffe to needle GOP front-runner Mitt Romney, as he made a broader attack against the candidate and his party for their support for a dramatic overhaul of Medicare. In the second in a series of campaign speeches by the vice president meant to outline the Obama camp's general election message, Biden said there was "no daylight" between Romney and congressional leaders like Rep. Paul D. Ryan on the issue of entitlements, saying both were determined to "dismantle" Medicare and Social Security.
NEWS
March 22, 2012 | By Michael A. Memoli
Rick Santorum's latest attempt to use a Mitt Romney aide's "Etch-A-Sketch" remark against the Republican front-runner instead gave his rival a chance to fire back on Thursday, after Santorum seemed to say he'd rather see President Obama reelected than send Romney to the White House. Speaking at an event in Texas, Santorum again made the case that Romney spokesman Eric Fehrnstrom's comments Wednesday on CNN about a "reset" of the campaign if Romney clinched the nomination showed the former Massachusetts governor's efforts to appeal to conservatives were insincere.
NEWS
March 22, 2012 | By Michael A. Memoli
The Romney campaign may be learning that sometimes the best weapon against an unshakably bad story like "Etch-A-Sketch"-gate is to laugh it off. First, a refresher. Eric Fehrnstrom, one of Mitt Romney's top aides, torpedoed what should have been a gangbusters news cycle for the campaign with this answer to a question about how damaging the primary has been to Romney's chances in November. "I think you hit a reset button for the fall campaign. Everything changes. It's almost like an Etch-A-Sketch.
NEWS
March 22, 2012 | By Michael A. Memoli
Mitt Romney had hoped to avoid dealing with the Etch-A-Sketch question at his only public event Wednesday afternoon, a town hall meeting in Maryland. But, about half an hour after Romney pointedly told a reporter along the ropeline that he would not be taking questions, reporters were summoned for a quick Q&A. There was only one "Q," and the candidate knew what it would be. PHOTOS: Romney's Etch-A-Sketch issue "First, I just want to tell you, what a great night last night," Romney said after reappearing in a then largely empty American Legion Hall.
NEWS
March 21, 2012 | Michael McGough
Mitt Romney
NEWS
March 22, 2012 | By Michael A. Memoli
Rick Santorum's latest attempt to use a Mitt Romney aide's "Etch-A-Sketch" remark against the Republican front-runner instead gave his rival a chance to fire back on Thursday, after Santorum seemed to say he'd rather see President Obama reelected than send Romney to the White House. Speaking at an event in Texas, Santorum again made the case that Romney spokesman Eric Fehrnstrom's comments Wednesday on CNN about a "reset" of the campaign if Romney clinched the nomination showed the former Massachusetts governor's efforts to appeal to conservatives were insincere.
NATIONAL
March 22, 2012 | By Rene Lynch
Republican presidential hopeful Mitt Romney is probably not thrilled with his campaign's latest gaffe. His top political advisor compared Romney's strategy to an Etch-A-Sketch -- a description immediately seized upon by opponents who have spent the election season portraying the candidate as a flip-flopper who will erase and redraw his position to meet the latest political poll. “You are not looking at someone who is the Etch-a-Sketch candidate,” rival candidate Rick Santorum told an audience in Mandeville, La., on Tuesday, shaking one of the toys to help drive home his point.
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