November 2, 1999 |
EToys and Gap Inc. today will announce a joint promotion designed to attract new customers to each retailer, a sign that online and off, competition for holiday sales is likely to be early and intense. The EToys/Gap tie-in is among the first of many cross-category efforts, analysts said. Gap and EToys do not sell the same sort of children's products and therefore stand to gain by steering customers to each other.
September 6, 2000 |
Online toy seller EToys is expected today to announce a new Web site offering advice for parents of older children, in hopes of leveraging news and information to draw advertising dollars and attract and keep customers. ParentCenter.com is aimed at picking up where EToys' other content-based site, BabyCenter.com, leaves off. BabyCenter, which EToys bought last year, boasts the Internet's largest audience of parents, according to Media Metrix. It also recently ranked No.
February 11, 2000 |
Government regulators are looking into whether online retailer EToys and other electronic commerce firms are shipping goods to customers in a timely manner and whether they are responsibly marketing video games and software to children. Bob Smith, executive director of the online retailing trade group Shop.org, said he didn't know of any other companies that had been contacted by the Federal Trade Commission.
September 20, 1999 |
With sales of $24 million last year, EToys has become a household name in the world of online retailing. But Toby Lenk, who founded the Santa Monica company in 1996, said "EToys" was not his first choice as a name for the venture. "I liked Pinata.com," Lenk told the Venice Interactive Community recently. But Frank Han, an early partner who is now EToys' senior vice president of product development, convinced him that the name was "too ethnic" and "too hard to spell."
June 10, 2000 |
Struggling Internet toy retailer EToys agreed Friday to pay $1.6 million in stock to buy EParties, an online party planning site that was on the verge of shutting down. The deal between the Santa Monica firms would bolster EToys' efforts to launch its own party planning service. EToys hopes that by adding party goods to its portfolio, it can create new sources of revenue while keeping its focus on children's products.
February 27, 2001 |
Online retailer EToys said Monday that it will file for bankruptcy and advised shareholders its stock is "worthless." The once-promising toy seller had said this month that it was laying off all its employees after disappointing holiday sales crippled its operations. On Monday, EToys said it would shutter its Web site around March 8 and that it would file for protection from creditors under Chapter 11 of the Bankruptcy Code within 10 days.
October 7, 1999 |
Internet toy retailer EToys will launch a new online shop today devoted to hobbyists, leapfrogging ahead of cross-town rival EHobbies. Santa Monica-based EToys, the leading Internet toy seller, said its new Hobby Shop will sell more than 3,000 products. The Hobby Shop will also include editorial content for hobbyists. The EHobbies site is expected to launch later this month. Shares of EToys jumped $10.38 to close at $79 in Nasdaq trading Wednesday.
November 8, 1999 |
Orange County Works will be the beneficiary of an invitation-only fund-raiser Tuesday night honoring technology leaders in Southern California. Organizers expect the benefit, which is sponsored by executive recruiting firm BridgeGate, will raise at least $10,000 for the Santa Ana-based program, which offers job preparation and placement services to foster-care graduates, youths on probation and other at-risk teens.