Facebook Inc

Last week, Facebook Inc. invited journalists to attend a big announcement event Thursday morning, but since then, dozens of reports have come out about what Facebook might unveil. And all those reports have left us with a pretty good idea of what to expect. The event is set for 10 a.m. and will be held at Facebook headquarters in Menlo Park, Calif. Here's what we think will go down, but, of course, you may still want to tune in just in case Facebook throws us a curveball. PHOTOS: Top 10 must-have smartphone apps Facebook Home Numerous reports say Facebook will announce a modified version of Google's Android mobile operating system, which is expected to be called Facebook Home.

The companies that make Scrabble are trying to shut down Scrabulous, an online version of the game that is one of the most popular applications on the social-networking website Facebook. Hasbro Inc., which owns the rights to the crossword game in the U.S. and Canada, and Mattel Inc., which owns the rights elsewhere, believe that the Facebook game infringes their copyrights and trademarks. Scrabulous listed more than 600,000 daily active users on Facebook as of Wednesday.

Facebook Inc. wants to turn the members of its popular online hangout into champions of the brands that advertise there. Trying to mine its commercial potential, the social networking site Tuesday unveiled an advertising strategy that piggybacks on one of its most powerful features: the news feed, which shows users a streaming list of what their friends are doing. Facebook hopes the news feed also will help users promote its advertisers.

The online advertising system that was supposed to light Facebook Inc.'s way to riches has created such a storm of negative publicity that Chief Executive Mark Zuckerberg personally apologized Wednesday and told users they could turn it off. In a mea culpa designed to appease the social networking site's more than 57 million users and the marketers trying to reach them, Zuckerberg said Facebook should have responded to the public outcry sooner.

Google Inc. is used to being the center of attention, the giant that executives at other Internet companies wish Silicon Valley would shut up about already. For the moment, they've got their wish. People here can't stop talking about Facebook Inc. Commanding their attention: the social networking site's rocketing growth, cheeky business strategies and staggering valuation. Microsoft Corp. last month took a small stake in Facebook that valued the company at $15 billion.

Microsoft Corp. emerged Wednesday with a rare triumph over archrival Google Inc., winning the right to invest in Facebook Inc. in a deal that valued the social networking upstart at a staggering $15 billion. Microsoft is betting that online social networking is the marketing platform of the future, letting advertisers narrowly target their brands to people who group themselves around such affinities as the Lakers or French cooking.

san francisco -- A year after goading MySpace into overhauling its safety practices, state law enforcement officials on Monday stepped up their criticism of how social network Facebook Inc. protects its young users from sexual predators. New York Atty. Gen. Andrew Cuomo said his office was investigating whether Facebook made false claims about the safety of its social network.

Match.com, an old standby of online dating, wants to make some new connections among the fast-growing number of Facebook users worldwide. Dating website Match.com, owned by media mogul Barry Diller's IAC/InterActiveCorp, has launched two features that bring greater social networking capabilities to its more than 15 million Match.com members and to the roughly 58 million active users of privately held Facebook. Match.

Facebook, the popular social networking website, moved quickly Monday to take down a member's poll asking if President Obama should be assassinated. The question, "Should Obama be killed?" had received 730 responses since its posting on Saturday. The four possible answers: Yes. Maybe. If he cuts my healthcare. No. The Secret Service launched an investigation into the threat against the president. A Facebook spokesman said the Palo Alto-based company was not aware of the poll until early Monday morning and did not know who posted it or who responded to it. "At this time, we don't know," said Barry Schnitt, a spokesman for policy.

Uh, about that status update on Facebook last night, you may want to make sure that information isn't available to more than just your friends. The popular networking site introduced privacy settings on Wednesday that are supposed to give its 350 million users more control over what information they share and who they share it with. But public interest groups are concerned that Facebook's default settings for how far that information can travel are too broad. They also worry that the new program could expose a user's personal profile information to anyone on the Web. "Granular controls are great and we support them, but this very well could drive less privacy on Facebook," said Ari Schwartz, vice president of the Center for Democracy and Technology.