April 1, 2014 |
Maria Bartiromo's new Sunday morning show on Fox News Channel opened with strong ratings, according to data from Nielsen. "Sunday Morning Futures with Maria Bartiromo," which airs each week at 7 a.m. PT (10 a.m. ET), averaged 1.078 million viewers, more than the combined total audience for "Fareed Zakaria GPS" on CNN and the first hour of "Melissa Harris-Perry" on MSNBC. Among 25-to-54-year-olds, the most coveted demographic for news programming, "Sunday Morning Futures" delivered 312,000 viewers, up 19% compared with Fox News' average in the time slot so far this year. ON LOCATION: Where the cameras roll Bartiromo's coverage focused largely on the sign-up deadline for the Affordable Care Act, and guests included Cleveland Clinic Chief Executive Toby Cosgrove, former Treasury Secretary Lawrence Summers and drug company Merek's chief executive, Kenneth Frazier.