AUTOS
December 6, 2012 | By Jerry Hirsch
When it comes to bikini models, Fiat has trumped Toyota. It was a surprise earlier this year when the conservative Toyota Motor Corp. used a bikini model in an overseas television commercial selling its Auris, a Corolla variant not sold in the U.S. The model - nude save for an open jacket and a skimpy bikini bottom - is seen strutting toward the new car. The model then turns around and viewers discover it's a he rather than a she. In...
AUTOS
November 28, 2012 | By David Undercoffler
Fiat's little family of urban runabouts suddenly got a lot bigger at the 2012 Los Angeles Auto Show. The Italian automaker used its Wednesday news conference to unveil three new versions of its 500: the four-door 500L, the all-electric 500e and a cabrio version of the spicy little 500 Abarth we tested in May 2012 . The trio will help broaden Fiat's appeal in a U.S. market that has recently embraced the pint-sized 500 after a cold start in...
AUTOS
November 16, 2012 | By David Undercoffler
Fiat will use the Los Angeles Auto Show to add three new versions of the diminutive 500. On Friday we got a first look at one of them. Following the green trend that is common for automakers at the L.A. show, Fiat will be bringing an all-electric version of its sub-compact, dubbed the 500e. Details on the car won't be available for another week, but it's clear from the photos that it will have push-button automatic (or perhaps a CVT) transmission not found on other 500s, as well as various exterior changes like a new front bumper and wheel design.
BUSINESS
October 23, 2012 | By David Undercoffler, Los Angeles Times Staff Writer
With the 2012 SEMA Show just around the corner, it would appear that Chrysler Group is coming to party. The company released details on many of the 24 modified vehicles it will be bringing to the private aftermarket show. Models from every one of its six brands (Chrysler, Jeep, Dodge, Ram, SRT and Fiat) will be on display, each featuring parts from Chrysler Group's Mopar aftermarket catalog. SEMA, the Specialty Equipment Market Assn., has thousands of company members and many of them will descend on Las Vegas from Oct. 30 to Nov. 2 to show off products like aftermarket wheels, vehicle body kits, engine upgrades and performance modifications for nearly every aspect of a car. Photos: Chrysler's 2012 SEMA preview Automakers have taken note of the show's reach and use it to showcase one-off designs of existing models as well as aftermarket products they make themselves.
BUSINESS
August 9, 2012 | By David Undercoffler, Los Angeles Times
If today's compact car segment is a party, it's a good one. Nearly every automaker is attending; the room is packed with plenty of attractive models that are worth spending some time with. This is a crowd in which even the few Debbie Downers and malcontents are due for updates soon. Conspicuously absent from this soiree has been Dodge. Its previous offering was a hatchback thing called the Caliber, as in "Boy, this is a really low-caliber product. " To no one's disappointment, it left the party in 2011.
BUSINESS
July 26, 2012 | By Jerry Hirsch
"Tonight Show" host Jay Leno will auction off his 2012 Fiat 500 Prima Edizione at the Pebble Beach Concours d'Elegance next month. Leno, an avid automobile collector, has asked Santa Monica auction house Gooding & Co. to sell the car at the Concours, a celebrity-studded collector car showcase. Leno is using the auction to raise money and awareness for the Fisher House Foundation, a nonprofit organization that provides services and support to...