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July 11, 1989 | MARIA L. La GANGA, Times Staff Writer
It may not be the challenge of the century, but Peter Churm has thrown down the gauntlet: As chairman of Fluorocarbon Inc. in Laguna Niguel, he is daring the public to engage its imagination and come up with a new moniker to replace his company's nettlesome name. The deadline: Aug. 31. The reward: 100 shares of company stock, valued at around $14 per share.
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BUSINESS
July 11, 1989 | MARIA L. La GANGA, Times Staff Writer
It may not be the challenge of the century, but Peter Churm has thrown down the gauntlet: As chairman of Fluorocarbon Inc. in Laguna Niguel, he is daring the public to engage its imagination and come up with a new moniker to replace his company's nettlesome name. The deadline: Aug. 31. The reward: 100 shares of company stock, valued at around $14 per share.
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BUSINESS
July 11, 1989 | MARIA L. La GANGA, Times Staff Writer
It may not be the challenge of the century, but Peter Churm has thrown down the gauntlet: As chairman of Fluorocarbon Inc. in Laguna Niguel, he is daring the public to engage its imagination and come up with a new moniker to replace his company's nettlesome name. The deadline: Aug. 31. The reward: 100 shares of company stock, valued at around $14 per share.
BUSINESS
March 31, 1994 | SUSAN CHRISTIAN, TIMES STAFF WRITER
Grey Orange County did it for the same reason that a teen-ager might pierce her ear or dye his hair purple: to declare independence from its parent. HomeClub did it because it was no longer a club. Fluorocarbon wanted to do it to disassociate itself from the pollutant with a similar name. And Carpets R Us made the switch after Toys R Us sued for trademark infringement. Either out of necessity or as a marketing strategy, a corporation occasionally changes its name.
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