April 26, 2002 |
Fresh Enterprises Inc. of Thousand Oaks, which owns the Baja Fresh Mexican Grill chain of restaurants, filed Thursday to go public. The firm will attempt to cash in on what has been a hot market for restaurant stocks this year. The company told the Securities and Exchange Commission that it hopes to raise as much as $58 million in the stock offering. Fresh Enterprises has 157 company-owned and franchise-operated restaurants nationwide, with more than half in California.
June 1, 2002 |
Seeking to capitalize on the sizzling "fast-casual" market, Wendy's International Inc. said Friday that it agreed to buy the parent company of Baja Fresh Mexican Grill for $275 million in cash. The deal, coming just weeks after the Thousand Oaks-based Mexican-food chain announced plans for an initial public stock offering, would give Baja Fresh the capital and marketing muscle to expand rapidly in the fast-casual sector, the fastest-growing part of the restaurant industry.
May 3, 2002 |
Consumers hungering for tasty food at a moderate price are flocking to so-called fast-casual restaurant chains, making them the fastest-growing segment of the restaurant industry. Fast-casual outlets such as Baja Fresh Mexican Grill, Panera Bread Co. and Panda Express--which combine the speed of fast food with the quality and freshness of a casual dining chain--still grab only a small share of Americans' overall dining dollar.