July 2, 1991 |
"PowerMaster" cannot be used as the name of G. Heileman Brewing Co.'s new malt liquor because it sounds too much like an advertisement for its high alcohol content, the government said Monday. The decision by the Bureau of Alcohol, Tobacco and Firearms is a reversal of the agency's earlier approval of the name. Spokesman Tom Hill said the bureau decided that the name alludes to the beverage's 5.9% alcohol content, compared to the 5.
June 26, 1991 |
Surgeon General Antonia C. Novello on Tuesday called on the marketer of a potent new malt liquor beverage named PowerMaster to change the product's name and scrap a sales campaign that appears targeted at minority consumers. PowerMaster is a high-alcohol drink that has drawn criticism from health and minority activists, who charge that its maker plans to promote it to poor blacks and Latinos. The product, made by the G. Heileman Brewing Co.
June 25, 1991 |
The potent malt liquor has yet to hit the market shelves, but already it's raising a furor throughout the country. A national boycott of G. Heileman Brewing Co. products is being organized in at least six major U.S. cities. But so far, the troubled brewer isn't budging from its plans to target its new high-alcohol malt liquor toward blacks--and to name it PowerMaster.
September 21, 1989 |
Analysts paint a bleak future for G. Heileman Brewing Co., the nation's fifth-largest brewer and a big holding in the troubled empire of Australian industrialist Alan Bond. Bond on Tuesday unveiled a complex series of corporate maneuvers, including the planned sale of half his Australian brewery holdings, aimed at dealing with problems posed by the reported $4.6-billion debt that he ran up building a brewing, natural resources and media empire.