G2 Advertising Agency

Mitsubishi Motor Sales of America is launching its redesigned Eclipse sports coupe today with the biggest advertising campaign in the company's history. The more than $35-million effort will play out in the media through November, highlighted by a series of television ads directed by Mikael Solomon, the cinematographer whose special effects made fire a leading co-star of director Ron Howard's 1992 film "Backdraft."

Mitsubishi Motor Sales of America is launching its redesigned Eclipse sports coupe today with the biggest advertising campaign in the company's history. The more than $35-million effort will play out in the media through November, highlighted by a series of television ads directed by Mikael Solomon, the cinematographer whose special effects made fire a leading co-star of director Ron Howard's 1992 film "Backdraft."

Mitsubishi Motor Sales of America is launching its redesigned Eclipse sports coupe today with the biggest advertising campaign in the company's history. The $35-million-plus effort will play out in the media through November, highlighted by a series of television ads directed by Mikael Solomon, the cinematographer whose special effects made fire a leading co-star of Ron Howard's 1992 film "Backdraft."

Mitsubishi Motor Sales of America is launching its redesigned Eclipse sports coupe today with the biggest advertising campaign in the company's history. The $35-million-plus effort will play out in the media through November, highlighted by a series of television ads directed by Mikael Solomon, the cinematographer whose special effects made fire a leading co-star of Ron Howard's 1992 film "Backdraft."