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December 20, 2007 | By Martin Zimmerman,
Tailgating isn't just for tailgates anymore. What used to be a simple pregame picnic lunch served out of the back of a pickup truck or station wagon has become a multibillion-dollar business that, to some fans, is more important than the game itself. And few people know that better than Jeff Campbell, owner and, until recently, sole employee of Gameday Customs of Long Beach. Campbell outfits trailers designed specifically for the care and feeding of tailgaters.

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